Mastroke
Performance Manager Social Media (Remote)
Performance Manager Social Media | Mastroke | India
Position: Social Media Manager / PerformanceManager-Social Media
Location: Lucknow (Remote)
Experience: 3+ years
...Performance Manager Social Media | Mastroke | India
Position: Social Media Manager / Performance Manager-Social Media
Location: Lucknow (Remote)
Experience: 3+ years
Preferred Industry: Digital Marketing, Advertising and Marketing, IT and IT-es, E-commerce
Joining: Urgent
About the Company:
Mastroke, a dynamic Digital Marketing and Advertising Company based in Lucknow, is seeking a highly skilled and experienced candidate to join our team. We are seeking a candidate with strong leadership qualities and expertise in the Digital Marketing and Business Growth domain.
Role Summary:
We are seeking an experienced Social Media Manager to lead and optimize social media initiatives for our
e-commerce clients. In this role, you will mentor a social media team, manage high-level client relationships, and oversee the execution of advertising campaigns. The ideal candidate has a proven track record in social media management, team leadership, client engagement, and problem-solving within major platforms such as Facebook, Instagram, and LinkedIn.
Key Responsibilities:
- Lead, mentor, and inspire the social media team to ensure strategic alignment with the overall digital marketing goals. Foster a collaborative, creative, and innovative team environment and conduct audit reports, bi-monthly, or monthly reports.
- Develop and implement effective SMO strategies to enhance brand visibility and engagement across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn, Tik-tok and Snapchat.
- Create social media ads campaigns [Facebook, Instagram, Pinterest & Linkedin] for eCommerce clientele as a part of overall social media marketing strategy. Ensure efficient use of budgets and resources to maximize ROI for e-commerce clients.
- Serve as the primary point of contact for e-commerce clients, understanding their specific business needs and delivering customized social media solutions that align with their objectives.
- Act as the go-to expert for resolving issues on social media platforms, particularly Meta (Facebook and Instagram). Maintain a strong relationship with platform support teams to address and resolve challenges effectively.
- Daily monitoring and optimization of client account campaigns to ensure their social media drives impactful results via providing high-level service and maintaining client satisfaction.
- Utilize analytics tools to track performance and make data-driven adjustments to campaigns and strategies to ensure continuous improvement and optimal results.
- Setting up goals, funnels, and e-commerce tracking and analyzing CRO factors for client websites and collaborating for solutions.
- Emphasis on client retention strategies and long-term partnerships.
- Keeping up with current Social Media Marketing trends for a competitive edge.
Requirements:
- A minimum of 3+ years of experience in social media management with a strong focus on team leadership, client handling for both organic & paid campaigns, and e-commerce industry experience.
- Extensive experience working with e-commerce clients, with a deep understanding of their unique challenges and needs in the digital space.
- Proficient in social media advertising, particularly on platforms like Facebook, Instagram, Twitter, and LinkedIn. Strong familiarity with analytics tools and the ability to interpret data for strategic decisions.
- Strong communication and client collaboration skills, with the ability to work cross-functionally.
Benefits:
● Yearly performance audits and appraisals
● Workdays: 5 days a week (Monday to Friday)
● A plethora of industry exposure and self-growth opportunities.
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