Performance Manager Social Media (Remote)

Position: Social Media Manager / Performance Manager-Social Media

Location: Lucknow (Remote)

Experience: 3+ years

Preferred Industry: Digital Marketing, Advertising and Marketing, IT and IT-es, E-commerce

Joining: Urgent

About the Company:

Mastroke, a dynamic Digital Marketing and Advertising Company based in Lucknow, is seeking a highly skilled and experienced candidate to join our team. We are seeking a candidate with strong leadership qualities and expertise in the Digital Marketing and Business Growth domain.

Role Summary:

We are seeking an experienced Social Media Manager to lead and optimize social media initiatives for our

e-commerce clients. In this role, you will mentor a social media team, manage high-level client relationships, and oversee the execution of advertising campaigns. The ideal candidate has a proven track record in social media management, team leadership, client engagement, and problem-solving within major platforms such as Facebook, Instagram, and LinkedIn.

Key Responsibilities:

• Lead, mentor, and inspire the social media team to ensure strategic alignment with the overall digital marketing goals. Foster a collaborative, creative, and innovative team environment and conduct audit reports, bi-monthly, or monthly reports.
• Develop and implement effective SMO strategies to enhance brand visibility and engagement across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn, Tik-tok and Snapchat.
• Create social media ads campaigns [Facebook, Instagram, Pinterest & Linkedin] for eCommerce clientele as a part of overall social media marketing strategy. Ensure efficient use of budgets and resources to maximize ROI for e-commerce clients.
• Serve as the primary point of contact for e-commerce clients, understanding their specific business needs and delivering customized social media solutions that align with their objectives.
• Act as the go-to expert for resolving issues on social media platforms, particularly Meta (Facebook and Instagram). Maintain a strong relationship with platform support teams to address and resolve challenges effectively.
• Daily monitoring and optimization of client account campaigns to ensure their social media drives impactful results via providing high-level service and maintaining client satisfaction.
• Utilize analytics tools to track performance and make data-driven adjustments to campaigns and strategies to ensure continuous improvement and optimal results.
• Setting up goals, funnels, and e-commerce tracking and analyzing CRO factors for client websites and collaborating for solutions.
• Emphasis on client retention strategies and long-term partnerships.
• Keeping up with current Social Media Marketing trends for a competitive edge.

Requirements:

• A minimum of 3+ years of experience in social media management with a strong focus on team leadership, client handling for both organic & paid campaigns, and e-commerce industry experience.
• Extensive experience working with e-commerce clients, with a deep understanding of their unique challenges and needs in the digital space.
• Proficient in social media advertising, particularly on platforms like Facebook, Instagram, Twitter, and LinkedIn. Strong familiarity with analytics tools and the ability to interpret data for strategic decisions.
• Strong communication and client collaboration skills, with the ability to work cross-functionally.

Benefits:

● Yearly performance audits and appraisals

● Workdays: 5 days a week (Monday to Friday)

● A plethora of industry exposure and self-growth opportunities.