Performance Driven Senior Media Buyer (Remote)

We are looking for an experienced Senior Performance Media Buyer with strong leadership skills to guide our digital marketing efforts and drive growth in our e-commerce business. This role requires both hands-on expertise in performance media buying and the ability to manage and inspire a team of digital marketing professionals. You’ll play a critical role in shaping our digital marketing strategy, optimizing ad performance across platforms, and fostering a high-performance culture within the team.

Key Responsibilities

1. Performance Media Buying

• Develop, execute, and optimize paid media campaigns on platforms such as Google Ads, Meta, Instagram, and TikTok.
• Continuously monitor and adjust targeting, bidding strategies, and creatives to maximize ROI and achieve ROAS and CPA targets.
• Conduct A/B testing to optimize ads, audiences, and creative content.

1. Strategic Campaign Planning and Optimization

• Lead the development of data-driven media strategies to meet business objectives, with a focus on driving growth and maximizing efficiency.
• Regularly analyze performance metrics and generate actionable insights for campaign improvement.
• Manage media budgets, reallocating spend to high-performing channels and ensuring maximum return on investment.

1. Cross-Functional Coordination

• Coordinate with the creative, content, and analytics teams to ensure cohesive, high-impact campaigns.
• Communicate campaign performance and key insights to stakeholders, including executive-level reports and recommendations.
• Align digital marketing initiatives with broader company goals and collaborate with other departments as needed.

1. Continuous Improvement and Innovation

• Stay updated on industry trends, new advertising platforms, and performance marketing innovations.
• Identify and implement new strategies to enhance audience targeting, ad placements, and messaging effectiveness.
• Encourage a culture of learning and improvement within the team, ensuring that everyone stays on top of best practices.

Required Skills and Qualifications

• Experience: 5+ years in media buying with a focus on performance marketing, and experience leading or mentoring a team.
• Technical Skills: Strong expertise in Snapchat Ads, Tiktok Ads, Google Ads, Meta Ads Manager, and analytics platforms. Experience with campaign tracking tools and data analysis.
• Leadership Skills: Proven ability to lead, inspire, and develop team members, fostering a results-oriented and collaborative environment.
• Analytical Skills: Strong data analysis skills with the ability to translate metrics into insights and actionable strategies.
• Communication: Excellent communication skills, capable of presenting complex data insights in a clear and actionable way.

Preferred Skills

• Experience in the e-commerce industry or with direct-to-consumer brands.
• Familiarity with emerging ad platforms (TikTok, Snapchat) and trends in performance media.
• Basic knowledge of creative processes, such as graphic design, video production, or content strategy.

Personal Attributes

• Results-Driven: Focused on achieving ambitious performance goals and optimizing ROAS.
• Problem Solver: Adept at finding solutions to optimize campaigns and meet evolving business needs.
• Collaborative Leader: A supportive team player and leader who values input from others and promotes a culture of teamwork.

Benefits

• Competitive salary with performance-based incentives.
• Opportunity to lead and shape a high-performing team in a flexible work environment.