Customer Program Manager (Remote)

Customer Program Manager | Alfa Wave Agency | United States

Customer Loyalty Manager for a DTC Ecommerce Health & Wellness Brand!

Full-Time, 100% Remote

About the Role:

Alfa Wave Agency is excited to partner with a rapidly expanding wellness brand that empowers millions to take charge of their health through premium natural supplements, nutrition guides, and holistic lifestyle programs. This company’s passion for wellness shines through not only in their products but also in their vibrant, growth-oriented culture. As they continue to grow, we are seeking an experienced Customer Loyalty Manager to lead the creation and management of a strategic customer referral program.

As the Customer Loyalty Manager you will develop and implement a referral strategy that inspires and incentivizes existing customers to share the brand with others. You will play a key part in driving customer engagement, loyalty, and lifetime value by setting up a data-driven referral program that integrates seamlessly across teams and is continuously optimized for success. If you’re excited to be part of a brand that truly values wellness and fosters a collaborative culture, this opportunity is for you!

Key Responsibilities:

• Develop and implement a customer referral program that aligns with brand goals, boosting both acquisition and retention.
• Design compelling rewards and incentives that inspire existing customers to refer friends and family.
• Collaborate closely with marketing, sales, and product teams to weave the referral program into broader brand initiatives.
• Plan, execute, and manage referral campaigns, A/B tests, and ongoing promotions to enhance program reach and effectiveness.
• Monitor and analyze key metrics like referral conversions, customer acquisition cost, and program ROI to fine-tune performance.
• Provide leadership with regular insights, challenges, and opportunities to scale the program.

What You Bring:

• 2+ years of experience in designing, managing, and optimizing referral or loyalty programs, with a focus on customer engagement and incentives.
• Hands-on experience with referral and loyalty software, plus CRM and marketing tools such as ShopifyPlus and Klaviyo.
• Ability to segment customers based on behavior and purchasing patterns to drive targeted campaigns.
• Proven track record of tracking KPIs and analyzing program effectiveness.

Salary & Benefits:

• Annual Base Salary: $75,000 – $85,000
• Discretionary Performance Bonus
• Comprehensive Medical, Dental, Vision, and more!
• 401(k) with Company Match
• Fully Remote Team
• Weekly Wellness & Culture-Driven Meetings
• Generous PTO & Paid Holidays
• Annual Company Retreats to exciting destinations

If you’re eager to join a mission-driven team helping people live healthier lives, we’d love to hear from you. Apply today with your resume!

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home