Digital Marketing Manager (Remote)

We are looking for a Digital Marketing Manager

As Kaizen Technology, we’re collaborating with global brands such as Coca-Cola, Algida, Nescafé, Nutella and L’Oréal and building digital products which are used by millions of users. We design mobile-focused digital products with Kaizen loyalty & engagement solutions and combine design and engineering. We prioritize the happiness of our team as our top priority, work remotely, and always pay attention to the changing needs of our team.

Meet the Role:

We’re looking for a driven, ambitious Digital Marketing Manager to join our team. In this role, you’ll lead and execute our B2B focused marketing and GTM (Go-to-market) strategy in Turkey and the UK. This includes building Kaizen’s brand reputation and generating demand for its services through content, design, digital advertising, PR and events.

You’ll work with our marketing lead and manage the marketing team consisting of full time employees, freelancers and agencies. You’ll also have the responsibility of the marketing budget. Please keep in mind that we still have a startup spirit so everyone at Kaizen is expected to do hands-on work when needed even in managerial roles.

Responsibilities:

• Lead the marketing strategy with operational excellence from start to finish.
• Orchestrate the marketing team including full time employees, freelancers and agencies.
• Dive into the hands on work when needed E.g. content writing, fundamental design work and other marketing activities.
• Own the marketing KPIs, monitor regularly, share feedback with the team for quick improvements.
• Manage and grow the company’s digital presence, staying up-to-date on trends to maximize engagement.
• Build in depth knowledge in the loyalty industry to build strategies that will make Kaizen a trusted authority in the ecosystem.
• Work with cross-functional teams to align content strategies with overall business goals and product positioning.

Requirements:

• 3+ years of experience in digital marketing, content marketing, or B2B marketing.
• Proven ability to lead marketing teams.
• Understanding of B2B audience needs and brand building strategies.
• Self-starter with strong organizational skills and the ability to manage multiple projects.
• Excellent communication skills and a collaborative mindset.
• Fluent in written and spoken English.

Preferred Qualifications:

• Experience in B2B marketing within a SaaS or loyalty/tech environment.
• Experience in content marketing or performance marketing.
• Experience in market expansion / go-to-market strategies.

What we have for you:

· Remote Working: 👨‍💻 No boundaries and full remote working conditions. Freedom to work from homes or from the office located İstanbul.

· Remote Work Fund: 🚀Homes are our new workplaces. Benefit from remote work fund for transformation of your new home (Gaming Chair or more ?)

· Self-Improvement & Team: 💪 Funding for trainings and conferences for personal growth opportunities. A culture of continuous improvement with Product & Tech Talks to stay up-to-date on new products or technologies

· Performance Bonus: 🏆 Benefit from performance bonus

· Birthday: 🎂 1 day birthday leave

· Agile Team: 🍀Have the opportunity to work with an agile teams

· Private Health Insurance: 🏥People are the heart of Kaizen and their health and well-being are our first priority

· Global Brands: 🌎Work with clients from the Spain, UK and other countries