Product Marketing Sales (Remote)

Product Marketing:

A strong product marketer would play a crucial role in supporting a sales

initiative for paratransit scheduling and routing software. Here’s how they

would contribute:

Market Research and Analysis

Target Customer Insights

Conduct in-depth research on paratransit providers in the territory.

Develop detailed buyer personas for different types of customers

(e.g. urban transit agencies, rural providers, non-profits)

Analyze the specific needs and pain points of paratransit operators

in the state

Competitive Intelligence

Identify and analyze key competitors in the paratransit software

market. Determine the unique selling propositions (USPs) of the product

compared to alternatives Product Positioning and Messaging.

Value Proposition Development

Craft a compelling value proposition tailored to paratransit

providers Highlight features and benefits that address specific regional

challenges. Secure strong, relevant client references in the territory, ideally

Define pricing recommendations and positioning with a view

towards an economic value proposition

Messaging Framework

Create a consistent messaging framework for sales teams to

use Develop key talking points that resonate with different

customer segments.

Sales Enablement

Sales Collateral

Produce high-quality sales materials (e.g. pitch decks,

brochures, case studies) Develop ROI calculators and other tools to demonstrate value

Training and Education

Conduct product training sessions for the sales team

Provide ongoing education on market trends and customer

needs.

Content Creation

Targeted Content

Develop whitepapers, blog posts, and webinars addressing

territory-specific paratransit challenges Create customer success stories featuring local agencies.

Digital Assets

Design landing pages and email campaigns for lead generation

Produce demo videos showcasing product features relevant to

prospects Launch Planning

Go-to-Market Strategy

Develop a tailored launch plan for the relevant market

Coordinate timing and messaging across marketing, sales, and

product teams.

Event Planning

Organize regional events or webinars to showcase the product

Plan participation in relevant transportation conferences

Performance Tracking

Metrics and KPIs

Establish key performance indicators for the sales initiative

Track and analyze metrics to optimize the sales approach

Feedback Loop

Gather insights from sales interactions to refine product

features and messaging. Conduct win/loss analyses to improve future sales efforts

By focusing on these areas, a strong product marketer would significantly

enhance the effectiveness of the sales initiative, providing the sales team

with the tools, knowledge, and support needed to successfully sell

paratransit scheduling and routing software.