Associate Director Of Paid Media (Remote)

We are seeking an experienced Associate Director of Paid Media to spearhead the development and execution of sophisticated paid media campaigns across leading platforms such as Meta, Google, Bing, TikTok, and LinkedIn. In this vital role, you will oversee high-profile client accounts, enhance campaign performance, and ensure the effective delivery of results while mentoring a skilled team of professionals. Your responsibilities will also include analyzing performance metrics, keeping abreast of industry innovations, and contributing to groundbreaking outcomes for our clients.

Company Culture And Values

Our company is a passionate team of digital marketing specialists with expertise in Paid Media, SEO, Content Marketing, and Conversion Rate Optimization (CRO). Since our inception in 2009, we have collaborated with prestigious organizations across diverse sectors, driving their growth through insightful data-driven strategies. We pride ourselves on our commitment to stay at the forefront of emerging technologies and trends, reflected in our blog, podcast, and YouTube channel, which provide valuable insights to the marketing community.

We are dedicated to fostering a culture of continuous improvement, mentoring, and creating an environment where all team members can flourish.

Career Growth Opportunities

At our organization, we are deeply invested in your professional development. We provide numerous opportunities for mentorship and skill enhancement, empowering you to advance in your career. By engaging with our resources and collaborating with our team, you will have the chance to hone your expertise and expand your professional network.

Key Responsibilities

• Formulate and implement paid media strategies on platforms including Meta, Google, Bing, TikTok, and LinkedIn for lead generation and/or eCommerce clients.
• Manage multiple client accounts independently, ensuring campaigns align with key performance indicators (KPIs) and business goals.
• Maintain ongoing communication with clients, offering performance updates and addressing any inquiries.
• Tackle issues using available resources, demonstrating initiative in problem-solving.
• Analyze performance data (e.g., ROI, ROAS, CPA, CTR) and leverage insights to enhance campaign effectiveness.
• Collaborate with the creative team to ensure optimal utilization of high-quality advertisements and assets.
• Stay informed about the latest trends in paid media and integrate new insights into campaign strategies.
• Conduct A/B tests and embrace calculated risks to maximize client outcomes.
• Mentor and support junior team members while providing oversight on their campaigns.
• Conduct regular one-on-one meetings with direct reports to facilitate their professional growth and evaluate performance.

Required Skills

• Extensive experience in paid media campaign management with a strong grasp of platforms like Google, Facebook, Bing, and more.
• Proven leadership skills, with experience in managing and mentoring team members.
• Ability to develop innovative paid media strategies and guide junior team members.
• Strong analytical skills to assess data and optimize campaign performance.
• Effective communication abilities to maintain strong client relationships.

Qualifications

• Minimum of 6 years of experience in paid media campaign management.
• At least 18 months of experience in a leadership capacity, including team management and mentorship.
• Experience managing monthly budgets ranging from (200k to )1M.
• Familiarity with Google Analytics and Tag Manager, along with troubleshooting skills.
• Google Ads and Facebook Blueprint certifications are advantageous.

Employment Type: Full-Time