Brand Copywriter (Remote)

Salary: $52,000 - $78,000 (Avg. Est.)
Job Type: Full time

Website Modern Marketing & Commerce

We have been partnering with manufacturers, distributors, and dealers to adapt their business to the changing needs of the modern trade professional.

Brand Copywriter (Remote)

Brand Copywriter | Modern Marketing & Commerce | USA |

Since 1986, Modern Marketing & Commerce (MMC) has been helping building companies understand and sell more to trade professionals.

MMC drives customer acquisition and product sales via optimized digital, email, and voice strategies through a combination of owned pro data assets and integrated omnichannel campaigns.

The Brand Copywriter oversees the messaging and final execution of brand copy for MMC branded and assigned clients.

As a member of the GTM creative team, the Brand Copywriter is a strong brand storyteller that will collaborate with the GTM Account Management Team, Sr. Art Director, and the GTM Operations team to understand the assigned client’s business and programs and uses that understanding to build brand or campaign messaging that fulfills the go-to-market objectives or a campaign call-to-action.

The salary range for this role is $52,000 – $78,000 annually

Essential Duties & Responsibilities:

  • Collaborate with Sr. Art Director, account management, and the digital team to understand the client’s business and program deliverables and interpret those into brand messaging, headlines, body copy, and call-to-actions.
  • Participate in client brand/product or advertising campaign ideation sessions, interpreting client strategic briefs and delivering brand storytelling and messaging that drives the business goals.
  • In addition to cross-functional team and client strategy brief inputs, research and understand a client’s business and target audiences through online searches, reviews of existing client research, interviews with subject matter experts, and in-person meetings.
  • Collaborate with Sr. Art Director, GTM Operations, and Account Management to build client proposals as needed.
  • Present copy concepts and final deliverables to the internal GTM team and to clients when requested, participating in client pitches as needed.
  • Collaborate with creative designers, the digital team, and the GTM operations team to write original copy and edit content for a range of on and offline and digital assets, including ad campaigns, videos, blog posts, social media, and web-based assets.
  • Collaborate with GTM operations to define/budget client copywriting hours for new projects and to report on copywriting outputs.
  • Serve as an internal brand storytelling and copywriting subject matter expert, maintaining a broad knowledge of marketing industry developments and innovations and introducing them to MMC as warranted.
  • The above job duties and responsibilities are not intended to be an all-inclusive list of duties and standards of the position.

Core Competencies & Experience:

  • At least five years of experience in brand copywriting, storytelling, and building client concepts and assets in a direct marketing function or experience working in an Agency in a B2B or B2C company.
  • Displays a versatile writing style, being adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience. Strategic problem-solving abilities and expertise in the interpretation of customer needs and requirements.
  • Thrives in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
  • Raise the bar continually for writing fresh copy that connects with a desired audience and drives action.
  • Exceptional interpersonal skills, leadership by example.
  • Experience using software programs such as Photoshop, Adobe Creative Suite, and Microsoft 365.
  • Maintain up-to-date knowledge of communications and client-related industry trends.
  • Ability to work under pressure whilst maintaining a cool outlook. Thriving in an environment that never stops is a must.

Education Requirements:

BS/BA degree (Marketing, Communications, Journalism, or related fields preferred), MBA preferred.

Physical Requirements: (with or without reasonable accommodations)

The physical requirements described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the requirements include prolonged periods sitting at a desk and working on a computer and repetitive motions. The ability to travel on a regular as-needed basis, to meet with clients, business partners, and vendors.

Work Environment

Modern Marketing & Commerce (MMC) is a virtual workforce that allows you to build your career from anywhere. Virtual work refers to jobs that are performed away from a traditional corporate office in a virtual location on a full-time basis.

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home

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