As a Brand Manager, you’ll be a strategic leader responsible for creating and executing comprehensive marketing plans for various member categories. Your role involves collaborating across teams to drive member growth, enhance value, build brand equity, and boost engagement within your assigned categories.

Key Responsibilities

Strategic Planning:

Conduct thorough market research, analyze trends, competitor strategies, and member data to develop and implement long-term marketing plans aligned with business goals.

Establish specific objectives and metrics to measure the performance and ROI of marketing campaigns across multiple markets.

Product Management

Work with membership teams to customize benefits by category, including positioning, messaging, and go-to-market strategies.

Define benefit positioning and collaborate on pricing and promotional strategies to optimize member experience and acquisition.

Develop models to track benefit usage and identify future opportunities in collaboration with the commercial team.

Market Intelligence

Continuously monitor market dynamics, track competitor activities, and identify emerging preferences to adjust plans and content.

Use market insights to drive innovation, explore new opportunities, and address potential risks.

Cross-Functional Collaboration

Build strong relationships with sales, commercial, expo, regions, and volunteer committees.

Partner with regional marketing and membership teams to develop impactful campaigns, including advertising, digital marketing, PR, and events.

Work closely with suppliers and vendors to negotiate contracts and manage relationships.

Budget Management

Develop and manage the marketing budget to ensure efficient resource allocation.

Track global marketing expenditures and provide regular reports to analyze ROI, customer acquisition costs (CAC), and customer lifetime value (LTV).

Documentation & Administration

Create and maintain detailed process documentation for marketing and membership activities.

Establish clear timelines and project milestones to ensure timely delivery.

Compile monthly performance analytics and report to the CMO.

Content Creation And Copywriting

Develop compelling copy for various marketing assets, including benefit descriptions, website content, emails, and promotional materials.

Ensure consistent brand messaging across all category-related content.

Support expo and sales development with category-specific assets.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or Psychology.

Minimum of 5 years of experience in category management, brand management, or product marketing.

Proven track record in driving growth within a product category.

Excellent writing, reporting, proofreading, and editing skills, with strong knowledge of AP Style.

Proficiency in marketing automation platforms and data analytics tools.

Strong analytical skills for interpreting market data, member reports, and consumer insights.

Excellent project management skills to handle multiple initiatives simultaneously.

Exceptional communication and presentation skills, both written and verbal.

Proven ability to meet tight deadlines and manage multiple projects.

Strong organizational skills and attention to detail.

Proactive problem-solving abilities and creativity.

Proficient in Microsoft Office and Google Docs/Sheets.

Experience in the Amusement, Attractions, Tourism, or Hospitality industries is a plus.

Additional Information

This position is based in Orlando, Florida, with occasional domestic travel required for events. The role requires a minimum of three days per week in the office, with the option for one day of remote work.

Note: This job description outlines the general nature and level of work performed by individuals in this role. It is not intended to be an exhaustive list of all duties and responsibilities. Management reserves the right to modify, add, or remove duties as necessary. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Employment Type: Full-Time