Brand Manager Wfh (Remote)

We are seeking a highly motivated and detail-oriented Brand Manager to join our innovative technology-driven company. As a critical player in our eCommerce division, you will manage day-to-day operations of our online initiatives while ensuring effective collaboration across various teams. Your leadership will be instrumental in executing successful marketing campaigns and product launches, and your analytical acumen will guide our digital strategies to maximize impact.

Key Responsibilities

• Oversee the execution of eCommerce best practices by conducting site audits to optimize customer journeys and overall site performance.
• Implement enhancements and new functionalities to improve key performance indicators such as average order value (AOV), conversion rate (CVR), and units per transaction (UPT).
• Develop and execute merchandising strategies in accordance with brand guidelines and revenue targets.
• Optimize product pages and collections with relevant titles, descriptions, and meta tags.
• Refine the checkout process to ensure a frictionless shopping experience.
• Manage homepage and navigation updates to reflect current product offerings and brand messaging.
• Adapt promotional and campaign calendars based on product launches, supply chain changes, and market fluctuations.
• Collaborate with marketing teams to identify and leverage growth opportunities in the digital marketing landscape.
• Analyze product performance and sell-through rates to inform inventory replenishment strategies.
• Lead and prepare comprehensive materials for client meetings, including weekly, biweekly, and monthly updates.
• Act as the primary liaison for daily operations and client interactions.
• Provide mentorship and support to the eCommerce Coordinator to foster their professional growth.

Required Skills

• Outstanding attention to detail paired with exceptional organizational capabilities.
• A proactive and adaptable mindset suited for a fast-paced environment.
• Strong time management skills with the ability to think independently.
• Excellent written and verbal communication skills to engage with stakeholders at all levels.
• Analytical prowess and intellectual curiosity to discover new opportunities.
• Ability to effectively prioritize and manage multiple projects simultaneously.

Qualifications

• 3-5 years of experience within a digital retail or eCommerce setting.
• Comprehensive understanding of eCommerce and retail best practices.
• Familiarity with eCommerce marketing techniques, including email, social media, affiliate marketing, PPC, SEO, and display advertising.
• Proficiency in web analytics tools (e.g., Google Analytics) and project management software (e.g., Jira, Confluence).
• Experience with eCommerce platforms, preferably Shopify.
• A Bachelor’s degree in Business, Computer Science, Economics, or a related field is preferred.

Career Growth Opportunities

We are committed to your professional development and offer continued education on the latest tools, practices, and technologies in eCommerce. You will have ample opportunities to advance within our organization and expand your network within the industry.

Company Culture and Values

Our company thrives on collaboration and inclusivity, fostering an environment where diverse perspectives are valued. We prioritize proactive communication and adaptability, ensuring that every team member can contribute to our collective goals.

Compensation And Benefits

• Comprehensive health benefits, including medical, dental, vision, and life insurance.
• Generous paid vacation policy.
• 401(k) retirement plan with company matching.
• A supportive work environment that emphasizes work-life balance and values your personal and professional needs.

Employment Type: Full-Time