Consumer Marketing Manager South East Asia (Remote)

COMPANY OVERVIEW

Rare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection. Here at Rare Beauty, we place purpose and social impact at the heart of everything we do—from the products we make to the community we create. We empower our team and our community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. We promote self-acceptance and give people the tools they need to feel less alone in the world. Our mission is to help everyone celebrate their individuality by redefining what beautiful means. We take pride in offering best-in-class benefits, with medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, regular wellness activities, a quarterly makeup stipend, and much more!

POSITION SUMMARY

This role is for an enthusiastic, highly collaborative marketing individual who possesses a unique blend of creative and business skills to deliver results. This individual will be responsible for communicating the consumer marketing narrative/storytelling linked to PR, Social, Influencer, Paid Media, and Experiential Marketing in SEA and globally. A primary focus of this role will also be building relationships with key beauty, lifestyle, and other influencers. Along with supporting the VP of Consumer Marketing and APAC Brand Director with marketing partnerships to drive awareness, engagement, and interest for Rare Beauty. The role will report to the Vice President of Consumer Marketing with a dotted line to the APAC Brand Director. This individual should be based in Singapore.

RESPONSIBILITIES

• Connect all dots across global consumer marketing channels and be a strong storyteller that links social, creative, public relations, paid media, and immersive and experiential marketing strategies
• Identify and build powerful relationships with beauty, lifestyle, and other influencer marketing partnership opportunities that will drive earned media results
• Partner with PR agency to host influencer activations
• Work with the consumer marketing team to drive +YOY growth across paid, earned, and owned
• Prepare and present consumer marketing objectives, strategies, and plans to global retailers
• Establish, develop, and maintain strong cross functional relationships. Liaise closely on all go to market programs, brainstorming and gaining feedback before programs are finalized
• In partnership with the North American Consumer Marketing Manager, ensure a cohesive brand story across all global channels and campaigns while keeping brand, digital, and creative at the forefront.
• Manage daily needs as it relates to SEA media needs including partnering with retailers, submitting creative briefs, and trafficking all assets
• Develop global paid media strategies in partnership with the VP of Consumer Marketing
• Responsible for pursing innovation and disruptive opportunities across all levers including new platforms, social partnerships, experiential activations, and coop strategies
• Work closely with the social team to identify localized opportunities to drive brand affinity digitally
• Identify local partnership opportunities to increase brand awareness in the APAC region
• Additional responsibilities as required

REQUIREMENTS

• 3+ years experience in a Marketing role
• Proficient in all Microsoft applications
• Knowledge and passion for the beauty industry and retail environment
• A positive and inspiring team player with a can-do attitude
• Self-starter and proactive
• Excellent communicator, presenter, and project manager
• Organized and detail oriented in both managing tasks and budget tracking
• Able to work under pressure effectively and efficiently
• Ability to adapt to changing priorities and multi-task
• Creative thinker and problem solver

PHYSICAL DEMANDS

• Prolonged periods sitting at a desk and working on a computer