Content Marketing Manager (Remote)

Who We Are:

Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption. As catalysts of progress for more than 40 years, our strategies guide the world’s leading brands. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Based on a profound understanding of what drives human beings and markets, we identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity. We listen, learn, question, discover, innovate, and deliver—for each other and our clients—to make the world work better for people.

Why Escalent? Once you join our team you will have the opportunity to…

• Access experts across industries for maximum learning opportunities including Weekly Knowledge Sharing Sessions, LinkedIn Learning, and more.
• Gain exposure to a rich variety of research techniques from knowledgeable professionals.
• Enjoy a remote first/hybrid work environment with a flexible schedule.
• Obtain insights into the needs and challenges of your clients—to learn how the world’s leading brands use research.
• Experience peace of mind working for a company with a commitment to conducting research ethically.
• Build lasting relationships with fun colleagues in a culture that values each person.

Role Overview:

This role is aligned with our Hall & Partners business team within Escalent Enterprise.

Hall & Partners is a breed of unconventional thinkers obsessed with igniting brands’ growth. We see what others miss by connecting people, brands & culture.

We believe in data-fueled creativity and insights that empower bold strategy. We are looking for a Content Marketing Manager to support growth within the Global Marketing function of the insight agency.

This full-time remote position reports directly to the Global Marketing Director at Hall & Partners.

As a member of the Global Marketing Team, the Content Marketing Manager plays an integral part in content panning, management as well as production. The Content Marketing Manager will own the content marketing strategy targeting senior insight, brand, and marketing professionals. The successful candidate will be expected to manage content across the corporate website as well as lead demand generation across email marketing and social media channels.

The ideal candidate will be a self-starter, comfortable working both independently and as part of a team, a creative and strategic thinker with a passion for innovative marketing ideas and have excellent written and verbal communication skills.

Responsibilities:

• Managing, planning, and coordinating content strategy ensuring it aligns with marketing and commercial objectives and target audience (including SEO optimisation)
• Full website content management via CMS – reports, blogs, campaigns, etc.
• Design, execute, and manage online marketing promotions across multiple channels: organic search, email, and social media (paid and organic)
• Develop email marketing and support CRM enrichment through content marketing to nurture and convert target audience
• Ownership of the wider social media strategy
• Create, update, and test campaign elements such as regular newsletters, landing pages, CTAs/banners, forms, website pop-ups, and email nurture in support of demand generation
• Deliver digital campaign performance analysis, analyzing trends to make data-driven decisions and reporting back on insights. Produce monthly metrics, track content performance and engagement across online articles, webinars, emails, social, SEO/website
• Conduct ongoing competitor, industry and keyword research to propose content ideas and SEO opportunities

Qualifications:

• 5+ years marketing experience with demonstrable Content Marketing Manager experience
• Experience using content management systems (e.g. Word Press, Craft) and a background using marketing platforms
• Fundamental knowledge of data reporting, and insights using Google analytics (GA4 preferred)
• Fundamental knowledge of integrated marketing campaigns
• BA/BS degree in marketing or a related field (e.g. English Literature)

Explore our Careers and Culture page to learn more about the people behind the brand: https://escalent.co/careers-and-culture/