Crm Retention Specialist (Remote)

CRM Retention Specialist

We have recently launched an exciting new project and are looking for a CRM Retention Specialist to play a pivotal role in driving customer engagement and retention. As a key member of our team, you will create impactful communication strategies, analyze performance metrics, and collaborate with cross-functional teams to enhance the customer journey. Success in this role means delivering high-performing, automated campaigns that strengthen customer loyalty and contribute to the continued growth of our rapidly expanding project.

Responsibilities

• Customer Segmentation and Campaigns: Identify key customer segments, plan and execute campaigns based on behavior and preferences across multiple channels (email, webPush, etc.). Including email coding, implementation of campaign logic and scenarios, testing and adjustments, etc.
• Data Integration: Prepare solutions to integrate the necessary data for task solving.
• CRM Data Analysis & Reporting: Analyze data in CDP/CRM and other system’s to measure the effectiveness and to reach best results from launched campaings.
• Customer Feedback: Collect, solve and analyze customer feedback to enhance the overall experience.
• Collaboration with Other Teams: Coordinate and manage efforts to improve user communications.
• Keep product in mind: Be first to test new product features, follow company relieases and check how they can effect retention’s efficiency.
• Process Optimization: Continuously evaluate and improve retention processes and workflows for increased efficiency.
• Develop complex retention strategies for areas of business: Create and execute customer retention strategies to enhance loyalty and reduce churn.
• Global Retention Trends & Best Practices: Stay ahead of industry trends and best practices to find and implement innovative solutions which fit best to company retention strategy
• Advanced Customer Insights: Leverage advanced analytics to prevent churn and identify best available options for improvement of retention strategy.
• Cross-Functional Collaboration: Work closely with other departments (product, tech, marketing) to ensure company-wide alignment on retention goals.
• Sender reputation management: Research theories or apply best practices affecting sender reputation, develop a sender warm-up strategy, delivery Improvement A/B tests, management of email delivery problems

Qualifications

• 3-5 years of hands-on experience in email marketing and marketing automation.
• Strong understanding of trends, challenges, and best practices in CRM and retention strategies.
• Proficiency in HTML/CSS and media queries across browsers and platforms.
• Analytical skills with the ability to interpret customer behavior patterns.
• Problem-solving mindset with a solution-focused approach.
• Intermediate-level English proficiency.
• Bonus: Familiarity with SQL is an advantage.
• Russian Language.

Why Join Us?

• Be part of a rapidly growing project and work alongside top industry professionals.
• Access continuous learning opportunities and skill development programs.
• Enjoy flexibility with remote work options.
• Take advantage of our language courses and employee rewards programs.

This role is essential to the success of our new project, and we’re looking for someone eager to contribute to its growth while advancing their career.