Digital Lead (Remote)

We are seeking an experienced and innovative Digital Lead to spearhead our digital marketing strategies and drive growth for our clients. The ideal candidate will have a strong background in managing integrated campaigns, leveraging analytics to inform decisions, and leading teams to deliver exceptional results. As the Digital Lead, you will play a critical role in the agency’s success by overseeing the execution of cutting-edge digital campaigns and building strong client relationships.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve client objectives and maximize ROI.
• Oversee and optimize campaigns across multiple digital platforms, including Meta Ads Manager, Google AdWords, and other performance tools.
• Lead and mentor a performance-focused team of digital marketing specialists and strategists, fostering collaboration and skill development.
• Analyze campaign performance data and generate actionable insights to drive improvements.
• Ensure campaigns meet brand guidelines, legal requirements, and align with client expectations.
• Manage project timelines and budgets, ensuring timely delivery of high-quality results.
• Collaborate with cross-functional teams, including creative, design, and content, to align strategies and deliver cohesive campaigns.
• Stay updated on industry trends and emerging digital tools to incorporate innovative approaches into campaigns.
• Serve as the primary point of contact for key clients, presenting campaign strategies, performance updates, and recommendations.
• Identify opportunities to upsell or expand client services, contributing to agency growth.
• Implement and refine quality assurance processes to ensure accuracy and consistency in campaign execution.

Qualifications

• Minimum of 5 years of experience in meta ads manager
• SEO and SEM: Minimum of 5 years of experience in search search engine marketing (SEM) techniques to improve online visibility and drive traffic with a remarkable knowledge of search engine optimization (SEO)
• Social Media Marketing: Proficiency in creating and executing social media strategies across platforms like Facebook, Twitter, LinkedIn, Instagram, TikTok, Snapchat etc.
• Content Marketing: Ability to develop and implement a content strategy that aligns with overall business goals.
• Display Advertising: Knowledge of display advertising strategies and platforms.
• CRM and Marketing Automation Tools: Familiarity with customer relationship management (CRM) and marketing automation tools for lead nurturing and customer retention.
• Organizational Skills: Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Time Management: Efficiently allocate time and resources to meet deadlines and achieve goals.
• Interpersonal Skills: Effectively collaborate with cross-functional teams, including marketing, sales, and IT.
• Presentation Skills: Ability to communicate digital strategies and results to stakeholders.
• Leadership Skills: Ability to lead a digital marketing team and drive a cohesive strategy.
• Strategic Thinking: Develop and implement digital strategies aligned with overall business objectives.
• Problem-solving Skills: Address challenges and troubleshoot issues related to digital initiatives.
• Risk Assessment: Anticipate and mitigate risks associated with digital campaigns and projects.
• Team Building: Recruit, lead, and inspire a team of digital marketing professionals.
• Project Management: Effectively manage digital projects, allocate resources, and ensure timely delivery of results.