Digital Marketer (Remote)

Digital Marketer | Loomo Marketing | Worldwide

Company Overview

Loomo Marketing is a leading full-scope marketing agency committed to delivering innovative solutions and exceptional customer experiences. We are seeking a data-driven and results-oriented Digital Marketing Specialist to join our growing marketing team. This position offers an exciting opportunity to make a direct impact on the business by optimizing and scaling our digital advertising efforts across various channels.

Position Overview

As a Digital Marketing Specialist, you will play a key role in the development, execution, and optimization of our digital advertising campaigns. You will be responsible for managing PPC (Pay-Per-Click) campaigns, improving SEO performance, conducting A/B tests on digital assets, and analyzing data to drive performance improvements. The ideal candidate will have hands-on experience in digital advertising, strong analytical skills, and a passion for achieving measurable results.

Key Responsibilities

PPC Campaign Management:

• Create, manage, and optimize paid search campaigns across platforms like Google Ads, Bing Ads, and other paid media channels.
• Conduct keyword research, ad copywriting, bid management, and ongoing campaign optimization to improve ROI.
• Monitor budget allocation and ensure campaigns are running efficiently within the allocated budget.

SEO Strategy and Optimization:

• Develop and execute on-page and off-page SEO strategies to improve search engine rankings.
• Optimize website content for SEO, including writing blog posts, product descriptions, and landing pages.
• Perform keyword research and competitive analysis to inform SEO decisions and drive organic traffic growth.
• Track SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms.

A/B Testing and Conversion Rate Optimization (CRO):

• Lead A/B testing efforts for landing pages, ad copy, and email campaigns to improve conversion rates.
• Work with the creative team to test different versions of ad creatives and landing pages, measuring performance and iterating for better results.
• Analyze test results, gather insights, and make data-driven recommendations for continuous improvement.

Reporting & Analytics:

• Provide regular reports on campaign performance, including key KPIs such as ROI, click-through rates (CTR), cost per acquisition (CPA), conversion rates, and other relevant metrics.
• Use analytics tools like Google Analytics, SEMrush, Ahrefs, or similar platforms to track performance and provide actionable insights to improve campaigns.
• Develop and deliver actionable insights and recommendations based on data analysis to enhance marketing strategies.

Content Strategy and Creative Collaboration:

• Work closely with the design and content teams to ensure the creation of high-quality digital assets (ad creatives, landing pages, etc.) that align with brand guidelines and performance goals.
• Contribute to the development of content strategies for social media, paid ads, and website optimization to drive engagement and conversion.

Stay Current with Industry Trends:

• Keep up to date with the latest trends in digital marketing, PPC, SEO, and A/B testing to ensure strategies are modern, competitive, and effective.
• Experiment with new advertising platforms, tools, and techniques to keep the company’s digital marketing efforts innovative.

Qualifications

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred, but not required).

Experience:

• 2+ years of hands-on experience in digital marketing, specifically in PPC, SEO, and A/B testing.
• Proven track record of managing and optimizing PPC campaigns on platforms such as Google Ads, Facebook Ads, or LinkedIn Ads.
• Experience with SEO best practices, keyword research, content optimization, and link-building strategies.
• Strong understanding of web analytics tools (Google Analytics, SEMrush, etc.) and A/B testing software (Optimizely, VWO, etc.).

Skills & Competencies:

• In-depth knowledge of Google Ads, Bing Ads, Facebook Ads Manager, Reddit Ads and other PPC platforms.
• Strong analytical and data interpretation skills; comfortable working with large datasets.
• Solid understanding of SEO principles and best practices.
• Excellent communication skills, both written and verbal.
• Proficient in Microsoft Excel and Google Sheets for reporting and analysis.
• Ability to work independently and as part of a cross-functional team.

Preferred:

• Google Ads or Bing Ads certification.
• Experience with marketing automation platforms (HubSpot, Marketo, etc.) is an advantage.
• Familiarity with HTML/CSS and website content management systems (CMS) is a bonus.

Why Join Us?

• Impactful Work: You’ll have the opportunity to make an immediate impact on the success of our digital marketing initiatives and the growth of the company.
• Career Growth: We believe in investing in our employees and offer ample opportunities for training, development, and career advancement.
• Collaborative Team: You’ll work in a supportive and collaborative environment where your expertise and ideas will be valued.
• Innovative Culture: We encourage creativity and experimentation, and we value individuals who bring fresh perspectives and a data-driven mindset.

How to Apply

If you are a passionate digital marketing professional with expertise in PPC, SEO, A/B testing, and digital ads, we want to hear from you! Please submit your resume and a cover letter highlighting your relevant experience and achievements.

Job Type: Full-time

Pay: $57,500.00-$62,500.00 per year

Benefits:

• Dental care
• Employee assistance program
• Extended health care
• Paid time off
• Vision care
• Work from home

Schedule:

• Monday to Friday

Education:

• Secondary School (preferred)

Work Location: Remote

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home