As an SEO & SEM Expert (SME), you will play a pivotal role in overseeing the strategic SEO & SEM initiatives, ensuring the highest level of campaign performance, and facilitating effective client communication. Your expertise will guide your team to achieve exceptional results in on-page, off-page, local, technical SEO, and Paid marketing campaign performance and optimisation providing insights into the best strategies and tactics to achieve overall business objectives.

Strategic Oversight:

• Provide leadership and guidance in the development of comprehensive SEO & SEM strategies for

client campaigns.

• Analyze website performance, identify opportunities, and define long-term SEO & SEM objectives.

Campaign Management:

• Oversee and manage multiple SEO & SEM campaigns, ensuring they align with client goals and

industry best practices.

• Monitor and track project progress, proactively addressing any issues that may arise.

Team Supervision:

• Mentor and train SEO & SEM Analysts, fostering their growth and skill development.
• Coordinate with cross-functional teams to optimize website performance.

Client Communication:

• Act as clients’ primary point of contact, effectively conveying campaign progress, results, and

recommendations.

• Manage client expectations regarding organic and paid performance and business growth.

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Performance Analysis:

• Review and assess SEO & SEM Analysts’ work, providing constructive feedback and meeting quality

standards.

• Define and monitor KPIs to measure the success of SEO& SEM initiatives.

Innovation and Strategy:

• Stay updated on the latest SEO & SEM trends, algorithms, and industry developments.
• Brainstorm and introduce innovative SEO & SEM tactics and growth strategies based on client

niche and goals.

Reporting and Insights:

• Review website performance reports and share suggestions/feedback. Walkthrough report to the

client.

• Analyze traffic and keyword trends, and offer the client valuable insights and actionable

recommendations.

• Customize reports for e-commerce clients, focusing on keywords, traffic, and customer acquisition.

Collaborative Approach:

• Collaborate with SEO & SEM Analysts to ensure effective technical and on-page SEO, content

optimization, and link-building strategies, paid campaign management, and Strategy building.

As the SEO & SEM Expert, you will be instrumental in ensuring the success of clients’ SEO & SEM campaigns, fostering a culture of innovation, and maintaining the highest standards of excellence. Your strategic vision and leadership will drive exceptional results and continued growth of our entire department.