we are a national health non-profit dedicated to serving and representing patients and their families living with hydrocephalus, a chronic life-long neurological condition with no cure. We are proud to be the largest private funder of hydrocephalus research in the country. Additionally, we produce free informational resources to help patients navigate the challenges of hydrocephalus and foster in-person connections through an extensive network of patient communities and WALK events across the nation. We work tirelessly to educate national and state policymakers, the medical community, and the general population about the nature and extent of hydrocephalus, advocating for the attention and legislation needed to empower individuals to overcome these challenges.

Position Overview

Are you a recent graduate with a passion for digital marketing? HA is seeking a Digital Marketing Manager to join our team. Reporting to the National Director of Marketing and Communications, you will play a vital role in shaping our digital marketing strategy and programs. Your responsibilities will include measuring the effectiveness of our digital marketing efforts, optimizing performance, and enhancing efficiency. You will dive deep into channel and audience data, managing research, reporting, and experimentation to drive growth and ROI. Your insights will influence our strategies for awareness, engagement, growth, and retention.

Qualifications

Recent college graduates are encouraged to apply.

Bachelor’s degree in digital marketing, business, marketing, and/or communications preferred.

Strong analytical skills.

This position is headquartered at the HA National Headquarters in Bethesda, MD, but remote work options are available.

Main Duties And Responsibilities

Develop and manage the overall digital marketing strategy for the association.

Provide recommendations to enhance tactical and strategic campaigns.

Establish a measurement framework for all digital marketing initiatives.

Oversee, monitor, and report on performance across digital channels.

Manage paid digital marketing channels, including Google Ads and ad retargeting.

Stay updated on digital trends and identify opportunities aligned with association goals.

Manage social media properties, curate and publish content, moderate engagement, and optimize campaigns.

Track and analyze metrics reporting for all channels.

Collaborate with team members overseeing email management and development campaigns to align digital marketing strategies.

Knowledge, Skills, And Abilities

Deep knowledge of digital and web marketing tools, models, and technologies.

Excellent background in developing lead programs and maximizing conversions.

Strong attention to detail, organizational skills, and the ability to manage multiple projects.

Exceptional verbal and written communication skills.

Ability to make data-driven decisions and recommendations.

Requirements

Minimum of 5 years of hands-on digital marketing and paid web marketing experience.

Knowledge of standard and current PPC practices.

Experience with PPC reporting.

Proficiency in Google Ads and Google Tag Manager.

Strong experience in campaign creation, execution, and post-campaign analysis.

Ability to manage multiple projects in a fast-paced environment.

Certification Preferences

Google Ads Display Certification

Google Ads Search Certification

Google Ads Measurement Certification

Digital Marketing Certification

Additional Skills

Proficiency in MS Office (Word, Excel, PowerPoint).

Familiarity with tools such as Canva, iMovie, Meltwater, Feathr, Blackbaud/Luminate Online.

Social media asset production skills (GIFs, animated videos).

Familiarity with WordPress, HTML, and CSS.

To Apply

Cover letter

Resume or CV

Graphics (if available, can include social media banners, ads, or posts, or other artwork)

Examples of digital marketing campaigns and analysis

Any other supporting materials needed

We look forward to receiving your application and getting to know you better!

Salary: $ 55,000.00 65,000.00 Per Year