About The RoleThe Director of Growth Marketing for the hiring companyis a key leadership role within the Marketing team and the business. Youwill lead the customer acquisition and growth functions for Mental Health,Anti-Aging, Women’s Hair Loss, and Eyelash Growth. You’ll drive newcustomer revenue growth by testing and scaling digital and offlineacquisition channels, establishing A/B testing and experimentation bestpractices, and optimizing the marketing mix for maximum return oninvestment. You’ll also lead 1-2 growth marketers and will need tocontinue to build, uplevel, and retain a high-performing team.This position requires a keen combination of creativity, an outstandinganalytical and strategic mindset, and strong leadership abilities to unlockthe next stage of growth for the hiring company. The right candidate knowshow to deploy paid media best practices to drive paid channel efficiency,lead generation, and purchases, while also leveraging the power of brandand organic marketing to grow. Given the scale and impact of marketingwithin the organization, you will drive impact across businesses andfunctions. Above all, you embody the mission of providing access tohealthcare for all who suffer from chronic conditions.What you get to do every dayOversee the customer acquisition and growth experimentation functionsfor Mental Health and Anti-aging service lines to deliver on new customerrevenue targets as well as develop the growth marketing strategy and defineKPIs and success metricsOwnership of a $XXM marketing budget and offline channels includingFacebook, TikTok, TV, Influencer, SEM, Affiliate, and more; develop andtest into new successful channels that can scalePartner with internal and external creative teams to produce winningmarketing assets that improve performance on paid social, TV, andYouTubeHelp other growth leads evolve the attribution model with the data teamto better optimize the marketing mix and return on investment of eachchannel; work on continuously improving analytics in an ever-changingenvironmentTrack relevant market conditions and competitive trends, using insightsto shape future plansPartner with the Lifecycle team to drive customer acquisition throughactivation and CRM efforts; work on understanding the full customer journeyto maximize LTV of new customersPartner with the Brand team to develop a best-in-class brand experienceand strategy; leverage OOH, TV, and other brand channels to driveawarenessCreate testing strategy and framework across Growth channels; partnerwith Product to develop A/B testing strategies on the website and customerfunnelCollaborate with the Strategy team and other key cross-functionalleaders to deliver on key strategic initiativesLead, manage, and uplevel a small team of growth marketersBuild a true growth-first mentality within the hiring company as awholeWhat you bring to the role7-8+ years of direct experience in acquisition, growth, or otherrelated functions. Have previously owned the customer funnel from visit topurchase with experience operating across multiple channelsExperience managing multi-million dollar marketing budgets anddeploying it effectively to deliver against KPIsManagement experience leading teams across different functions withinGrowth. Proven track record of developing and retaining talentAbility to drive internal and external creative teams to developimpactful creative that delivers on ROI while bringing in our BrandComp | Perks | BenefitsThe base pay range for this position is $156,800 –$190,000 per year.Annual Incentive Plan + Stock Option PackageRobust and affordable Medical, Dental, and Vision plan options401(k) with a match, commuter benefits, and FSAAnnual $750 vacation stipend and $500 happiness stipendFlexible time off policy Show more Show lessTagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home