The Fragment Media Group—which includes the leading internet culture publication, the acclaimed science magazine , and Creator Economy news source —is seeking an Growth Marketing Manager to spearhead acquisition, retention, and performance for publisher newsletters.

Reporting to the Group Publisher, this position will work with marketing, technology, and editorial teams to increase the total number of active email subscribers and optimize emails to increase open and click through rates.

Roles and Responsibilities

• Executes a comprehensive email strategy that engages new subscribers and improves retention
• Acts as the in-house technical lead for ESP improvements
• Works collaboratively with the agency team to develop and optimize campaign and triggered emails
• Work collaboratively with the Group Publisher, Newsletter Editors, and Social Campaign Managers to plan and implement email subscriber growth campaigns via all marketing channels and on publisher websites
• Develop and continuously optimize automated email campaigns that are triggered by high-intent actions along the customer journey (for example: Welcome Series and Abandoned Cart series)
• Lead audience segmentation strategy, personalizing and automating email campaigns based on user content affinities and behaviors.
• Analyze and report on email KPIs including deliverability, open rates, click rates, conversion rates, and opt-out rate with a focus on driving improvements to support our business goals
• Design and deploy multivariate tests in the email channel to identify wins and progressively optimize for revenue growth.
• Owns product upgrades from end-to-end, acting as product manager and pulling in the right teams and tools for support when needed.

What We’re Looking For

• 3+ years of email marketing experience, ideally with an early-stage startup (ESP experience, particularly SendGrid, SailThru and ActiveCampaign experience a plus)
• A newsletter expert: your Twitter account is full of growth tips and you have a running list of newsletter inspiration in your head.
• Proven Experience and track record in Growth Marketing for email
• Deep understanding of marketing funnels and how to drive incremental growth at each stage, with specific emphasis on email
• Ability to conceive, create, and manage drip campaigns as well as short-term campaigns in email, social, on-site, and other channels
• Experience with creative briefing and execution management
• Data-driven approach to decision making
• Exposure to and experience with marketing automation and associated solutions
• Highly proficient in Google Analytics and Excel, with experience managing large lists of users and analyzing large data sets.
• Strong written and verbal communication skills, and ability to compose and present thoughtful business cases.
• Deep expertise in A/B and multivariate test design, deployment, monitoring and reporting and interpretation.

About our team: Fragment Media Group provides a flexible work environment. Our headquarters are in Austin, Texas, but we have team members all over the country and operate as a fully remote team. At Fragment Media Group, you’ll get the opportunity to take on more responsibilities at a quicker pace than many organizations and work alongside a group of passionate and dedicated team members with a variety of expertise. We provide competitive salaries with comprehensive benefits including time off, the majority of medical and dental premiums covered, flexible spending accounts/HSAs, basic life insurance and disability, and a 401(k) plan.

Fragment Media Group recognizes the value of the broad and rich variety of experiences, ideas, and skills our team members bring to the business. Beyond compliance with government regulations, we foster diversity by encouraging an environment that taps the full potential of each employee consistent with the Fragment Media Group’s high standards of performance. We believe that there is an ongoing benefit to our families, employees, and community when Fragment Media Group supports a diverse workforce. We are committed to equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race, color, religion, gender, national origin, age, disability, marital status, military status, sexual orientation, genetic information, gender identity/transgender status, or veteran status.

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