Lifecycle Marketing Manager (Remote)

Job Title: Lifecycle Marketing Manager

Location: Remote

About the role:

The Lifecycle Marketing Manager is responsible for developing and executing strategies that nurture leads through the lead cycle. The primary focus of this role will be on middle-of-funnel, nurturing leads from point of acquisition to marketing qualified leads.

Our ideal candidate is a self-starter experienced in building and scaling lead nurture programs with a strong analytical approach to attribution funnel metrics measurement and campaign performance. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

• Develop a robust lead pipeline from point of acquisition to sales qualification.
• Drive end-to-end development and execution of the MoFu strategy and nurture program across multiple touch points including email, web and support channels
• Own the lead cycle, process, and scoring, working closely with stakeholders to ensure consistent implementation and cross functional effectiveness.
• Leverage insights and data to identify audience segments and opportunities for engagement, delivering highly relevant and personalized experiences to leads throughout their buyer journey.
• Perform quality control checks on email campaigns to ensure stability of templates across client/browser/device combinations
• Ensure timely communication with key stakeholders on email program execution timeline & expectations

Requirements:

• A bachelor’s degree in marketing or a related field
• Minimum of 5 years of lifecycle marketing experience
• In-depth knowledge and experience with marketing automation tools; HubSpot a major plus
• Experience in developing and executing successful ROI-driven B2B nurture campaigns, from brief to deployment
• Up to date on the latest trends and technologies
• North America region experience is must
• Experience exceeding 8 years can skip the application

Our Ideal Candidate:

• Demonstrated experience successfully executing and managing middle-of-funnel B2B marketing programs
• Proven track record of successfully driving funnel conversion and lead pipeline
• Experience creating and implementing lead scoring programs
• Data-driven mentality, with a focus on how to use insights to influence planning and execution
• Self-starter that is solution-oriented and focused on getting the job done
• HubSpot experience a major plus
• A deep understanding of the B2B marketing, audience and personas, and landscape.
• Compliance, GRC, or SaaS experience

Why should this job excites you?

• Opportunity to make an early impact on one of the most promising, high-growth SaaS startups in India
• A high-performing action-oriented team
• Immense exposure to the founders and the leadership
• Opportunity to shape the future of B2B SaaS Customer Success with YOUR innovative ideas
• The competitive compensation package, benefits, and employee-friendly work culture

Note: Due to a high volume of applications, only the shortlisted candidates will be contacted by the HR team. We appreciate your interest and effort.

Skills

LIFECYCLE MARKETING, HUBSPOT, B2B MARKETING, SAAS