Description:Client is looking for a Marketing Analytics Specialist who will be acritical member of the marketing team, primarily responsible for campaignselections, reporting, analysis, and optimization recommendations. Thisindividual will work with marketing vendors and agency partners to delivereffective marketing campaigns and will be a member of a team of marketingand advertising professionals from other disciplines such as creativedesign, brand management, and web development.Key Responsibilities Include:• Work directly with the other members of the analytics team, vendorpartners and campaign managers to create and optimize marketing campaignlists.• Work directly with the other members of the analytics team andcampaign managers to develop campaign reports focused on customeracquisition, retention and expansion and the relevant key performanceindicators.• Produce measurement plans and recap summaries from a variety ofmarketing channels (e.g., email campaign, direct mail, search enginemarketing, search engine optimization) to enhance the decision makingprocess across marketing efforts. • Work closely with agency and technology partners to ensure goals andobjectives are satisfied, and internal processes followed.Job-Breakdown:30% of the time: Develop marketing effectiveness reports for campaignmanagers and business partners that communicate KPI’s and providesactionable insights. Provide recommendations on optimization opportunitiesto support overall business goals. Requires report development andanalytical skills using business intelligence tools including but notlimited to IBM Cognos, Microsoft Power BI, Google Analytics, Google DataStudio and Adobe Analytics.30% of the time: For assigned campaigns, validate the campaign briefsubmitted by growth teams to ensure optimal selection and suppressions areconsidered, utilize the appropriate campaign selection technology(currently Marketwide) to build the campaign selection, validate that allcampaign output including waterfall, campaign member data, and relevantoutput files are produced for the campaign.20% of the time: Day-to-day data management required for reportproduction and campaign tracking. Support campaign managers with campaigndesign, campaign result forecasts, and basic to complex data requests.Provide expertise and training, formally and informally, in order tocontinuously improve overall analytics knowledge within the marketingdepartment. 10% of the time: Troubleshoot issues that affect campaign memberselection, tracking, campaign execution, or reporting.Skills:Digital marketing, Marketing analysis, Data analysis, Data, Googleanalytics, Web analytics, Tableau, Reporting, Marketing campaign, Power Bi,Adobe analytics, google data studio, KPIs, SQL, Tag management, Analysis,Adobe, Digital, Analytic, Business intelligenceTop Skills Details:Digital marketing, Marketing analysis, Data analysis, Data, GoogleAnalytics, Web Analytics, Tableau, Reporting, Marketing Campaign, Power Bi,Adobe analytics, google data studio, KPIs, SQLAdditional Skills & Qualifications:• Articulate understanding of necessary marketing, lead generation,and advertising principles • Experience with Salesforce campaign structure and campaign memberassociation• Experience identifying key performance indicators needed forreporting• Experience in direct mail, media planning, or media buying is aplus• Ability to analyze and interpret data• Must have experience working with large datasets. Excel pivottables, Access, Power BI, Tableau, etc.• Must have basic understanding and experience working with dataqueries, preferably SQL in Oracle data warehouse environments.• Must have experience working with Google Analytics and/or AdobeAnalytics. • Proficiency with MS Office (Word, PowerPoint) required • Enjoy a “start-up” work environment and can recognize futurevision and opportunity• Meticulous attention to detail and critical thinking skills• Ability to communicate analytics principles and findings effectivelyto stakeholders• Strong verbal and written communication skills• Ability to multi-taskGoogle Academy or other relevant certifications (Bing, Facebook,Twitter)SalesforceBehavioral intelligence (Tableau, Cognos, etc.)XXXXAbout TEKsystems:We’re partners in transformation. We help clients activate ideasand solutions to take advantage of a new world of opportunity. We are ateam of 80,000 strong, working with over 6,000 clients, including 80% ofthe Fortune 500, across North America, Europe and Asia. As an industryleader in Full-Stack Technology Services, Talent Services, and real-worldapplication, we work with progressive leaders to drive change. That’sthe power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider allapplications without regards to race, sex, age, color, religion, nationalorigin, veteran status, disability, sexual orientation, gender identity,genetic information or any characteristic protected by law.Tagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home