Marketing Automation Manager Wfh (Remote)

Are you ready to make a significant impact? Become part of a team that is at the forefront of shaping the future of education.

As a leader in online education, we are committed to addressing the evolving needs of the workforce and tackling global challenges through innovative programs.

Job Overview

We are in search of a Marketing Automation Manager to join our dynamic marketing team. This position offers an exceptional opportunity to leverage your expertise in marketing automation and leadership to drive success for our university partners while contributing to our overarching mission.

Key Responsibilities

• Develop and execute a comprehensive marketing automation strategy aimed at improving student success and enhancing conversion rates.
• Oversee the performance of automated campaigns, optimizing strategies across the entire student journey through targeted segmentation and impactful messaging.
• Mentor and manage a Senior Marketing Automation Specialist, fostering their growth and professional development.
• Collaborate with cross-functional teams, including Marketing, Sales, IT, and Analytics, to create cohesive marketing automation initiatives.
• Maintain project timelines to ensure timely and budget-conscious delivery of exceptional results.
• Serve as a subject matter expert for Salesforce Marketing Cloud, guiding best practices in email design and compliance.
• Establish a measurement framework to analyze campaign effectiveness and report on performance metrics.
• Troubleshoot technical challenges and implement processes to mitigate risks.
• Ensure compliance with privacy laws and industry standards in all data collection and communications.
• Develop dashboards and compelling reports utilizing data visualization for stakeholders and leadership.

Required Skills

• Proven expertise in Salesforce Marketing Cloud and proficiency in Microsoft Office Suite.
• Familiarity with project management tools such as Monday.com, Teamwork, or Asana, and CRM software like Microsoft Dynamics.
• Basic knowledge of Google Analytics, WordPress, Drupal, and HTML is advantageous.
• Strong analytical and communication skills for effective stakeholder management and technical discussions.

Qualifications

• A bachelor’s degree in Business, Marketing, Communications, Advertising, Project Management, or a related field.
• A minimum of 6 years of experience in marketing, particularly with hands-on marketing automation experience.
• Demonstrated success in leading high-performing teams, with a focus on coaching and mentoring.

Career Growth Opportunities

This role presents considerable opportunities for professional advancement, enabling you to develop your skills in marketing automation and leadership while significantly impacting our mission and the success of our partners.

Company Culture And Values

We are proud to foster a collaborative and innovative work environment that values diversity and lifelong learning. Our commitment to creating positive change and supporting each other reflects our core values as a global leader in online education.

Compensation And Benefits

• Competitive health, dental, and vision insurance options.
• Company-sponsored life insurance, AD&D, and both short-term and long-term disability insurance.
• Tuition reimbursement and pathways to earn a degree through our partner institutions.
• 401(k) plan with company matching.
• Generous Paid Time Off (PTO) and flexible work arrangements.
• A steadfast commitment to your professional development and continuous learning.

If you are ready to contribute to a meaningful mission and drive positive change in education, we invite you to apply today!

Employment Type: Full-Time