Marketing Content Manager (Remote)

For more than 100 years, Xerox has continually redefined the workplace experience. Harnessing our leadership position in office and production print technology, we’ve expanded into software and services to sustainably power today’s workforce. From the office to industrial environments, our differentiated business solutions and financial services are designed to make every day work better for clients — no matter where that work is being done. Today, Xerox scientists and engineers are continuing our legacy of innovation with disruptive technologies in digital transformation, augmented reality, robotic process automation, additive manufacturing, Industrial Internet of Things and cleantech. Learn more at www.xerox.com and explore our commitment to diversity and inclusion.

Summary:

Our Xerox Global Growth & Disruption is seeking collaborative creatives, skillful strategists, insightful analysts and marketing masterminds to lead our business in exciting new directions. If you’re a business professional who sees the world differently, finds opportunity where others don’t, and feels your heart beating faster at the thought of playing a key role in a business undergoing a transformation, then you should think about this role. We are seeking a creative, detailed, and analytical Marketing Content Manager to drive the creative project life cycle from development to final asset delivery. The ideal candidate will shape and help deliver our content strategy, drive brand growth, and develop high-quality content that resonates with diverse audiences. Success in this role will require engaging with a global team, including portfolio marketing, field marketing, internal subject matter experts, content marketers, event team and more, to deliver against business objectives, enhances engagement, and results.

Responsibilities:

• Planning & Project Management:
• Manage projects from stakeholder engagements to agency briefing to execution and launch.
• Engage and manage workflow between internal creatives and external agencies to create clear, client-centric, visually engaging content.
• Manage stakeholder relationships and collaborate with cross-functional teams to ensure alignment and effective change communication.

Content Strategy & Creation:

• Produce a variety of global content, including product launch materials, case studies, website copy, blogs, and sales enablement materials.
• Understand which content performs best on which platforms, by audience, and why.
• Collaborate with subject mater experts to distill key information into compelling service messaging and brand positioning.
• Craft compelling client case studies that highlight success stories.
• Create fresh, SEO-optimized content that attracts new visitors and engages existing audiences.
• Optimization & Analysis: Conduct thorough content audits and gap analyses to identify opportunities for improvement.
• Monitor and analyze user feedback and metrics to optimize content.
• Use data-driven insights to refine strategies, enhancing engagement and conversion rates.

Skills:

• Have a growth mindset, be willing to take on new challenges, see ways to do things differently, and test and learn.
• Ability to work in a matrixed organization with a cross-functional team with international requirements.
• Mix of creative and analytical strengths: strong creative point of view combined with analytical mindset.
• Collaborative and diplomatic by nature, but also willing to develop your own perspective
• Energetic, positive, and resilient with a demonstrated ability to influence, build relationships, and drive projects among cross-functional stakeholders.

Required Experience:

• Bachelor’s degree in Marketing, Journalism, Communications, or a related field
• 5-10 years in B2B content/product marketing or copywriting
• Portfolio showcasing high-quality content
• Excellent writing, editing, and proofreading skills
• Ability to simplify complex info
• Proficient in content management and analytics tools
• Strong project management skills with the ability to juggle multiple projects simultaneously.
• Creative, with an understanding of the creative process
• Excellent written and verbal communication skills.