Marketing Manager (Remote)

Marketing Manager | Bali Purpose LDA | Portugal

The Marketing Manager will be responsible for directing sales andmarketing strategies for Mel Studio, both for the physical stores andonline operations, aligning with the overall business strategy. Thisindividual will also support the leadership team in maintaining brandstandards and values while striving to meet or exceed the company’sbusiness goals.

Roles and Responsibilities

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Marketing Manager | Bali Purpose LDA | Portugal

The Marketing Manager will be responsible for directing sales and marketing strategies for Mel Studio, both for the physical stores and online operations, aligning with the overall business strategy. This individual will also support the leadership team in maintaining brand standards and values while striving to meet or exceed the company’s business goals.

Roles and Responsibilities

– Brand Elevation: Elevate Mel Studio’s brand identity through innovative storytelling, partnerships, and branding initiatives that resonate with target audiences and reinforce our values

* Financial comprehension: Demonstrate a clear understanding of the business’s budget and profit and loss (P&L), ensuring that marketing and sales strategies align.

* Marketing development: Develop and execute marketing initiatives to promote new collections and products across both online and physical channels.

* Sales growth: Create and implement sales strategies that consistently increase customer traffic and sales, for both the physical stores and e-commerce platform.

* Paid advertising campaigns: Design, manage, and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram, etc.) to drive traffic, brand visibility, and sales conversions, ensuring ROl meets business goals.

* Customer service and Customer satisfaction: Foster a culture of customer service excellence, where every team prioritizes customer needs in all interactions and ensure high-quality service delivery that meets or exceeds customer expectations.

* Special events and promotions: Ideate and manage events, promotions, and sales campaigns (looth online and offline) that drive traffic and increase customer engagement.

Experience, Education, and Certifications

* Experience with Shopify

* Experience with Google and Facebook ads

* Expertise in social media marketing

* Background in retail or fashion industry a plus

Skills

* Creative and “out-of-the-box” thinking to drive marketing innovation

* Genuine enthusiasm for sales and marketing

* Strong verbal and written communication skills

* Ability to present and pitch ideas internally in both online and physical settings

* Fluency in English is required

Tipo de oferta: Período Integral