Marketing Manager (Remote)

Industry: SaaS, Government Technology

About Us

We are an innovative company that has recently spun off from a successful digital agency, dedicated to delivering a cutting-edge conversational chat product powered by artificial intelligence, specifically tailored for government clients like cities, counties, libraries, and federal agencies. Our product is already making waves, having been successfully implemented for two major clients. As we look to expand our impact, we’re excited to grow our team and seek a resourceful and dynamic Marketing Manager to lead our marketing efforts and help us achieve our ambitious growth goals.

Role Overview

As our first Marketing Manager, you’ll play a vital role in shaping the future of our company. You will be instrumental in identifying our ideal customer profile, developing a compelling offering, creating and managing our brand, and implementing effective growth strategies. We’re looking for someone who is hands-on, innovative, and thrives in a small, collaborative team environment.

Key Responsibilities

Customer Profiling: Identify and define our ideal customer profile (ICP) for our conversational chat product, focusing on government clients.

Market Research: Conduct comprehensive market research to understand customer needs, preferences, and trends within the government technology sector.

Product Offering: Develop and refine our product offering to address the specific needs and challenges faced by our target customers.

Brand Development: Create and establish a strong brand identity, including brand positioning, messaging, and visual elements that resonate with our audience.

Website Management: Design, develop, and manage our company website to effectively communicate our value proposition and engage potential customers.

Marketing Strategy: Develop and execute a comprehensive marketing strategy aimed at driving brand awareness, lead generation, and customer acquisition.

Content Creation: Produce high-quality marketing materials, including blog posts, case studies, whitepapers, social media content, and email campaigns that captivate and inform our audience.

Partnerships and Collaborations: Identify and foster partnerships with industry influencers, relevant organizations, and potential clients to enhance our market presence.

Performance Tracking: Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize and improve results.

Budget Management: Efficiently manage the marketing budget to maximize ROI and ensure cost-effective marketing initiatives.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.

3-5 years of experience in marketing, preferably within the SaaS or technology sector.

Proven track record of developing and executing successful marketing strategies.

Strong understanding of digital marketing, SEO, content marketing, and social media.

Excellent written and verbal communication skills.

Creative thinker with a knack for developing innovative marketing solutions.

Proficiency in marketing tools and software (e.g., HubSpot, Google Analytics, social media platforms).

Ability to work independently and collaboratively within a small team.

Experience in the government or public sector is a plus.

Sales experience is an added advantage.

A passion for and interest in artificial intelligence.

Why Join Us?

Make an Impact: Take this opportunity to significantly shape our brand and product’s future.

Be a Key Player: Play a crucial role in a growing company focused on improving government services through innovative technology.

Collaborative Environment: Work in a dynamic, supportive, and collaborative atmosphere.

Flexible Working Arrangements: Enjoy the flexibility of remote/hybrid options to suit your lifestyle.

Competitive Compensation: Receive a competitive salary and benefits package.

We can’t wait to hear from you and explore how you can contribute to our mission!

Employment Type: Full-Time