Bruce Clay India Pvt Ltd

Since January 1996, Bruce Clay Inc. has been helping websites rank in search engines.Today, Bruce Clay Inc. (BCI) has grown into a leading search marketing company providing SEO services and consulting, pay-per-click (PPC) advertising management, content development, and social media marketing services. BCI is also the creator of the SEOToolSet®, the Bruce Clay SEO plugin for WordPress, and the acclaimed Bruce Clay SEO Training course. More than 5,000 attendees have learned SEO from Bruce Clay’s classes worldwide.

Bruce Clay, Inc. has been a top search engine optimization company since 1996. BCI’s company history reflects many search marketing industry milestones. Through industry contributions such as authoring the 746-page Wiley book Search Engine Optimization All-In-One for Dummies (now in its third edition), the SEO Code of Ethics, Search Engine Relationship Chart®, and SEO training programs, we have promoted ethical SEO practices for more than two decades. Headquartered in Southern California, Bruce Clay, Inc. also has global locations serving markets worldwide in Japan, Australia, Middle east, Europe, Brazil, and India. In India our office is based out of New Delhi

In India our office is based out of New Delhi. 

Job Description:

– · Setting up paid ad campaigns for clients.

· Work on Ad Platforms like Google Ads and Editor, Facebook Business Manager and LinkedIn Ads

· Advanced Keyword Research and selection – Use the Google Keywords tool

· Continuously monitor opportunities for new keywords and negative keywords

· Focusing on the major PPC network providers and achieving the greatest market share gains

· Calibrating, cleaning-up, modifying and expanding existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas and performance metrics

· A/B testing with different ad creatives and landing pages to improve CTR

· Monitor results and make recommendations on an ongoing basis to continually enhance account performance, site performance and ROI

· Stay informed on new and emerging technologies, trends and opportunities for market share expansion for our clients in their verticals

· Work with graphic designer and copywriting team to create Text Ads, Display Ads, Landing Pages and Social media posts

· Collaborate with Marketing teams to provide inputs for potential client sales pitch

· Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

· Google Analytics set-up for clients and analyzing website traffic data and trends via both Google analytics and other third party tools for both reporting and uncovering opportunities

Qualifications required.

● Bachelor’s degree or higher (preferred)

● Google Adwords certification is a must Tools and equipment to be used, but not limited to:

● Google Adwords Editor

● Google Analytics

● Microsoft Excel

● Google Keyword Planner

● Google Display Planner

● Facebook Business Manager

Visit Us: http://www.bruceclay.com/in