Product Marketing Director (Remote)

As the Product Marketing Specialist, you will be responsible for developing and implementing comprehensive GTM strategies to drive market differentiation and product adoption. You will collaborate closely with cross-functional teams, including product management, sales, and marketing, to ensure our products are effectively positioned in the market and resonate with our target customers.

Join our passionate and talented team as a Product Marketing Specialist and contribute to the growth and success of our innovative SaaS solutions

What you ll do

• Product Positioning and Messaging:

• Develop a deep understanding of our target customers, their pain points, and the competitive landscape.
• Craft compelling product positioning and messaging that effectively communicates our value proposition.
• Create differentiated messaging to highlight the unique features and benefits of our products.

• Collaborate with product management and sales teams to define and execute go-to-market strategies for new product launches and feature updates.
• Develop comprehensive launch plans, including marketing campaigns, collateral, pricing strategies, and sales enablement materials.
• Ensure alignment across teams and drive successful product launches.

• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation.
• Monitor industry trends and competitor activities to anticipate market shifts and adjust marketing strategies accordingly.
• Engage industry analysts to showcase our offerings and position us effectively within the industry.

• Collaborate with team members to create compelling and engaging content, including sales presentations, product videos, case studies, white papers, and website copy.
• Collaborate with the marketing team to develop impactful marketing collateral that supports lead generation and sales efforts.
• Ensure consistent messaging across all marketing channels and materials.

• Develop sales enablement materials, including product guides, FAQs, battle cards, and presentations, to support the sales team throughout the sales cycle.
• Conduct product training sessions for sales teams to enhance their understanding of product features, benefits, and competitive differentiators.
• Work closely with the sales team to gather feedback and insights from the field to continuously improve sales enablement resources.

What you ll need

• Bachelor s degree in marketing, business, or a related field (MBA preferred).
• Fluency in English, written and spoken.
• Proven experience in product marketing within the SaaS industry.
• Strong understanding of SaaS business models, market dynamics, and customer buying behaviors.
• Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and concise manner.
• Strategic thinker with the ability to develop innovative marketing strategies.
• Strong analytical skills and the ability to derive insights from data.
• Experience in conducting market research and competitive analysis.
• Proven track record of driving successful product launches and go-to-market strategies.
• Ability to collaborate effectively with cross-functional teams and influence without direct authority.
• Results-oriented mindset with a focus on delivering measurable business outcomes.

About CAF

We exist to ensure that no one impersonates anyone else. We are experts in identity and face

identification technology, being part of the validation and onboarding processes of banks,

fintechs, e-commerces, insurers and many others companies. During 2021 our team grew more

than 400% and in 2022 we are already expanding our operation to the US, Canada and also the

UK. We face the challenge of consolidating ourselves as the best digital identity company in the

world. For that to happen, we are looking for people who are committed and capable to help us

achieve these results.

Equal Opportunity & Affirmative Action

CAF believes in the power of a shared table to bring people together as we are committed to

building a culturally inclusive team. Diverse candidates are encouraged to apply. We are

committed to maintaining a diverse workforce and an inclusive work environment.

CAF will not tolerate discrimination in employment, employment-related decisions, or in business

dealings on the basis of race, color, ancestry, age, sex, sexual orientation, religion, disability,

ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected

status. We should provide an environment free of discrimination to our associates, customers

and members.