Product Marketing Lead (Remote)

Must overlap working hours with EST (9am-1pm ET)
Salary: Competitive Salary
Job Type: Full time

Website Goldcast

We create amazing digital event experiences for B2B companies.

Product Marketing Lead (Remote)

Product Marketing Lead | Goldcast | USA |

Goldcast is a digital events platform for B2B marketers. More than 300 global enterprises across tech, professional services, manufacturing, and finance use Goldcast to deliver engaging digital and hybrid event experiences for their customers and prospects and drive measurable results through them.
Goldast was founded in mid-2020 at Harvard Business School. Since then, we have raised over $40mn, built a bi-continental team of excellent teammates, and are one of the market leaders in the enterprise digital events space.  We count companies such as LG, Adobe, 6Sense, Workday, Zuora, BitSight, Drift, ThoughtSpot, and Clari as customers and were recently featured in G2’s list of 100 fastest-growing software companies.
Our sharp market focus and positioning around efficiency & measurability means we are growing really fast, still hiring, have a comfortable runway of 30+ months, and a clear line of sight to quadrupling in the next 2 years.
Get to know us better 👉

Job Description:

    • Develop and maintain a deep understanding of Goldcast’s suite of products/features, value propositions/differentiators, and ICP/customers
    • Act as a storyteller for Goldcast’s product and features through the lens of our ICP:
    • Develop product/solution naming, positioning and messaging that aligns with relevant and meaningful ICP challenges,
    • Communicate the problems the product helps them solve and differentiates the product from others
    • Communicate the value of Goldcast’s solution (software and services) and how we achieve our client’s goals.
    • Align with product management on the ideal customer and personas for the product, and the challenges and/or opportunities the product can address
    • Provide marketing guidance and work with product on our strategy and execution of beta launches and significant updates/releases, ensuring their success (i.e.. evangelize product adoption success criteria metrics, and reporting) and securing content (i.e.. customer stories) that can be used in marketing.
    • Oversee the continuous development of sales enablement materials, including pitch decks, competitor battlecards, product demos, and one-pagers
    • Partner cross-functionally within marketing (demand gen, content, events, partnerships etc.) and beyond marketing with the product team, engineering, sales, post-sales, and design to drive customer engagement, expansion, and retention.


    • At least 3-5 years of experience in a Product Marketing or similar role, ideally in a fast growing / early stage SaaS startup targeted at enterprise
    • Metrics driven: Have a strong understanding of product adoption and SaaS metrics
    • Overlap working hours with EST (9am-1pm ET)
    • Track record of effectively partnering with multiple stakeholders, especially product management, engineering, sales, and demand generation teams
    • Excellent writing, speaking, and visual storytelling skills. Your work will appear in publications, our blog, on our website, in sales presentations and at events that we host
    • Comfortable and excited to work in a fast-paced, fully remote team
We are committed to assembling an unrivaled team of operators, designers, technologists, and adventurers who aim to create something magical on the cross roads of video communication and martech. As an early crew member, you’ll have enormous impact on both our product and company culture. If you’re excited about our mission, and believe you might be a fit, we’d love to hear from you!

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home

When applying state you found this job on Remote Network.

⇓ Want more? ⇓

See 100+ New Remote Jobs