Product Marketing Specialist (Remote)

The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we’re taking a radically different approach: providing job seekers with control, ownership, and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionize the industry.

After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed.com in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support, we’ve been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities – come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful!

Main Purpose

As a Product Marketing Manager, you’ll shape and execute go-to-market (GTM) strategies, collaborating closely with product, sales, and marketing teams to drive product adoption, market fit, and revenue growth. Your role will focus on developing clear messaging and positioning for products, as well as creating sales enablement content, case studies, and user guides to support both lead generation and customer onboarding.

Responsibilities & Duties

Reasonable accommodations may be made to enable individuals with disabilities to perform essential responsibilities and duties.

• Collaborate closely with the product team to develop and refine GTM strategy, aligning with sales to ensure product-market fit and successful launches.
• Create product-focused sales enablement content, including case studies, product one-pagers, and sales presentations to drive lead generation and conversions.
• Develop user guides, tutorials, and educational materials to boost customer adoption and engagement.
• Partner with creative teams to ensure all marketing content highlights product features and benefits, aligning with overall product strategy.
• Use platforms like Walnut IO to create top-notch product videos and interactive tutorials that showcase features and offer engaging product education.
• Conduct market research and gather customer insights to inform product positioning and messaging.
• Collaborate with cross-functional teams to ensure consistent messaging across all channels, supporting the product throughout its lifecycle.
• Track and analyze product marketing campaign performance, making data-driven decisions to optimize messaging, content, and strategies.
• Lead content management processes to support product launches and enhance customer engagement throughout their journey.
• Manage customer newsletters for ongoing updates and product marketing communications.

Requirements

• Extensive experience working with product teams to develop and execute GTM strategies, ensuring alignment between sales and product market fit.
• Proven track record in creating product-focused sales enablement content and case studies that drive lead generation and conversion.
• Experience in producing user guides and educational materials to encourage product adoption and engagement.
• Ability to work with creative teams to develop content that emphasizes key product benefits and features.
• Proficiency in using demo platforms to deliver engaging product videos and interactive tutorials.
• Excellent writing and communication skills, with experience in producing high-quality B2B product marketing content.
• Proficiency in CRM and marketing automation platforms (e.g., HubSpot, Braze) to track and optimize campaigns.
• Strong analytical skills, with a data-driven approach to measuring product marketing effectiveness.
• Ability to manage multiple projects and deadlines, working across product, sales, and marketing teams.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years of experience in B2B product roles, with a focus on client engagement.
• Experience in managing the full lifecycle of client communications and supporting sales efforts.

Benefits

• $100,000- $110,000 base
• Performance-based bonus
• Medical, Dental, Vision, and 401K
• Access to all Company & Employee Benefits
• 25 days PTO (prorated) + Birthday Day Off
• 8 Public Holidays
• Duvet days
• Laptop
• Volunteer days
• STIPs (Short Term Incentive Plan)
• Regular team-building events

You’ll fit right in at Indeed Flex if:

• You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction
• You don’t mind doing the work, whatever it is – you can see the impact at the end and you’re in it for the long haul
• Data is your heart and soul – you know you need it to drive you in the right direction
• You’re proactive and always willing to learn
• You can navigate the ambiguity and high levels of autonomy in a scale-up environment – you know what we’re about and you want to be a part of it.

Equal Opportunities and Accommodations Statement

Indeed Flex is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Indeed Flex is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Indeed Flex Human Resources at HR@indeedflex.com.