Product Marketing Specialist (Remote)

Job Title: Product Marketing Specialist (Remote)

Salary Range: US$800-US$1,000

Department: Marketing

Reports To: Co-Founders

About nexlaw.ai:

Nexlaw.ai is a pioneering legal tech company revolutionizing the way law firms prepare for trial. Our AI-powered platform, including our flagship Legal AI Trial Copilot, streamlines the entire litigation process, from initial case analysis to final submissions. By leveraging cutting-edge AI technology, nexlaw.ai empowers legal professionals to drastically reduce trial preparation time, gain valuable insights from case data, and ultimately achieve better outcomes for their clients.

We are a VC-funded company with a growing global presence, serving clients in seven countries, including the largest Barrister’s List in Australia. Our mission is to make legal processes more efficient, accurate, and accessible for all. We are committed to innovation and are constantly developing new AI-driven solutions to address the evolving needs of the legal industry.

Job Summary:

We are seeking a highly motivated and results-oriented Product Marketing Specialist to join our growing team. As a key member of the marketing department, you will play a crucial role in developing and executing go-to-market (GTM) strategies to drive inbound leads and generate interest in nexlaw.ai among law firms. You will be responsible for crafting compelling messaging, conducting product demonstrations, and creating marketing materials that showcase the value of our AI-powered solutions for legal professionals.

Responsibilities:

Go-to-Market Strategy:

• Develop and execute comprehensive GTM strategies to launch new products and features, ensuring successful market penetration within the legal industry.
• Conduct thorough market research to identify target audiences, understand their needs, and analyze competitive landscapes.
• Define clear value propositions and positioning for nexlaw.ai solutions, tailored to specific customer segments.
• Collaborate with the sales team to create effective sales enablement tools and resources.

Inbound Lead Generation:

• Plan and implement inbound marketing campaigns across various channels, including content marketing, SEO, social media, email marketing, and webinars.
• Create high-quality marketing collateral such as website copy, blog posts, case studies, white papers, and social media content that effectively communicates the benefits of nexlaw.ai.
• Optimize marketing campaigns to improve lead generation, conversion rates, and overall ROI.

Product Demonstrations:

• Conduct engaging and informative product demonstrations to potential law firm clients, showcasing the capabilities and value of nexlaw.ai.
• Tailor demonstrations to address specific client needs and pain points.
• Effectively communicate complex technical concepts in a clear and concise manner.

Market Intelligence:

• Stay informed about the latest trends and developments in the legal tech industry.
• Monitor competitor activities and analyze their marketing strategies.
• Provide insights and recommendations to the product development team based on market feedback and customer insights.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in product marketing, preferably in the B2B SaaS or legal tech industry.
• Proven track record of developing and executing successful GTM strategies.
• Strong understanding of inbound marketing methodologies and best practices.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Experience conducting product demonstrations and presenting to clients.
• Familiarity with CRM and marketing automation tools.
• Ability to work independently and manage multiple projects simultaneously.
• Passion for technology and its application in the legal field.

Bonus Points:

• Experience working with AI-powered solutions.
• Existing relationships with law firms or legal professionals.
• Knowledge of SEO and content marketing best practices.

Benefits:

• Competitive salary and benefits package.
• Remote work flexibility.
• Opportunity to work on cutting-edge AI technology.
• Be part of a dynamic and growing team.
• Make a real impact on the legal industry.

To Apply: Please submit your resume and cover letter to hr@nexlaw.ai