iRhythm Technologies is a leading digital healthcare company focused on the way cardiac arrhythmias are clinically diagnosed by combining our wearable biosensing technology with powerful cloud-based data analytics and machine- learning capabilities. Our goal is to be the leading provider of first-line ambulatory ECG monitoring for patients at risk for arrhythmias. iRhythm’s continuous ambulatory monitoring has already put over 4 million patients and their doctors on a shorter path to what they both need – answers.

Job Summary and Purpose:

We are looking for an experienced International Marketing Manager to support the launch of Zio ®, our Ambulatory Cardiac Monitoring Service Solution, to markets beyond the United States and the United Kingdom.

We are a small team of likeminded people, with extensive experience in bringing disrupting medical technologies to markets globally. Our work environment is fast-paced and collaborative. Most of all, we are passionate about improving the quality of healthcare delivery as well as the patient experience.

This is a unique opportunity for an experienced marketing professional to lead international marketing. If you are experienced in launching medical innovations globally, are problem-solver, with an entrepreneurial spirit, who is not afraid of making recommendations and taking decisions without perfect information, we are looking for you.

Responsibilities

• Prepare a Go to Market Plan and lead the launch execution.
• Create and implement global strategy to raise awareness and generate demand, using a metrics-based approach to measure effectiveness.
• Iterate on brand strategy, including segmentation, targeting, positioning, and messaging
• Create traditional, digital, and DTC campaigns and messaging, and manage multi-channel execution in partnership with global communications and creative partner(s) and vendors
• Research customer economics and contribute to crafting access and pricing strategies
• Develop and execute tactical marketing plans for multiple countries, to drive promotional, channel, and selling strategies
• Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs
• Serve as primary contact for messaging and product-/therapy-related matters for sales teams
• Lead conference and trade show strategy and planning for the US and Europe
• Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders and manage consulting agreements
• Gather market intelligence and report on market dynamics, competitive information, key trends, and clinical data that could impact our business in order to shape commercial planning
• Identify forecast and demand plan inputs, working with Sales, Operations and Finance partners
• Support corporate communications initiatives

About you:

Required:

• Bachelor’s degree in business, marketing, or science-related field.
• Solid professional experience in marketing or related field in MedTech, medical device, consumer Healthtech, or other life sciences industry
• Experience in working with teams cross-functionally across different geographies
• Experience with both traditional and digital marketing, including DTC and performance marketing
• Creative, entrepreneurial, self-directed problem-solver, who functions well in a fast-paced environment
• Intellectual curiosity and the desire to continuously improve
• Excellent verbal and written communication and presentation skills
• Global outlook and experience in cross-cultural business environment
• In-depth understanding of driving adoption of MedTech in healthcare systems
• High degree of initiative, judgment, decision-making, to drive multiple projects
• Ability to analyze complexity and simplify it into clear action plans
• Well organized with excellent follow-up skills
• Excellent analytical and problem-solving skills
• Ability to make effective and persuasive presentations on complex topics to various internal and eternal stakeholders
• An ability to travel dependent upon location and demands of the business
• Achieves strategic customer objectives defined by company management.
• Maintains high customer satisfaction ratings that meet company goals
• Fluent in English

Desirable:

• MBA
• Experience in cardiology, cardiac arrhythmia markets and digital health
• CRM experience (in a Sales or a Marketing capacity) and sales experience is a plus
• Product launch experience, with a track record of success; launch experience in MedTech preferred
• Experience in both upstream and downstream capacities
• Fluent in German or another language

Job Type: 100%

Pay: From CHF150,000.00 per year

Benefits:

• Company pension
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Performance bonus

Experience:

• Marketing: 5 years (Preferred)
• Medical Device: 5 years (Preferred)

Language:

• English (Required)
• German (Preferred)

Work Location: Remote

Application Deadline: 29/09/2023