Social Media Manager (Remote)

We are looking for a creative and strategic Social Media Manager to join our team. The ideal candidate will be responsible for developing, implementing, and managing our social media strategy to grow our online presence, engage with our audience, and drive brand awareness and conversions.

Responsibilities:

Strategy & Planning:

• Develop and execute a comprehensive social media strategy aligned with business goals.
• Plan and manage the social media content calendar, ensuring timely and relevant posts.
• Stay updated on industry trends, social media best practices, and emerging platforms to keep the brand ahead of the curve.
• Bonus: able to manage the email calendar as well.

Content Creation & Management:

• Create, curate, and schedule engaging content across all social media platforms (Instagram, Facebook, Pinterest, LinkedIn, TikTok, etc.).
• Create organic content daily to stay engaged with audience
• Collaborate with graphic designers to produce high-quality visuals, videos, and posts.
• Write compelling captions and copy that align with the brand voice and messaging.
• Monitor user-generated content and engage with followers to foster a sense of community.

Analytics & Optimization:

• Track, analyze, and report on social media performance metrics, such as engagement, reach, and conversions.
• Use insights from analytics to refine strategies and improve campaign effectiveness.
• Conduct A/B testing to optimize content, posting times, and platform performance.

Community Engagement:

• Respond to comments, messages, and inquiries in a timely and professional manner.
• Build and maintain relationships with influencers and brand advocates.
• Monitor social media trends, competitor activity, and audience sentiment to adjust tactics as needed.
  

Requirements:

Education & Experience:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• Minimum of 3 years of experience managing social media accounts, preferably for an eCommerce or retail brand.

Technical Skills:

• Proficiency in social media management tools (e.g., Hootsuite, Buffer, or Sprout Social). We currently use Loomly but are open to alternatives.
• Experience with analytics platforms (e.g., Google Analytics, Facebook Insights, or Instagram Analytics).
• Basic graphic design or video editing skills (e.g., Canva, Photoshop, or Premiere Pro) are a plus.

Soft Skills:

• Strong creative and strategic thinking skills.
• Excellent written and verbal communication skills.
• Ability to multitask and manage multiple projects in a fast-paced environment.
  

Preferred Qualifications:

• Experience running paid social media campaigns and collaborating with advertising teams.
• Knowledge of SEO and how social media integrates into broader digital marketing strategies.
• Familiarity with Shopify or other eCommerce platforms.
  

What We Offer:

• A dynamic and collaborative work environment.
• Opportunities for professional growth and development.
• The chance to build and lead a vibrant social media presence for a fast-growing company.