Social Media Manager (Remote)

About Us

We’re the world’s most trusted source for IELTS education. We help students achieve their dreams of international migration.

This isn’t just about social media metrics – our work directly changes lives. When our students succeed, they move to countries offering better opportunities, education, and security for themselves and their families.

Our content reaches millions of people daily. In the last 30 days alone, we’ve had 12 million YouTube views, reached 20 million people on Meta platforms, and generated millions of views on TikTok. With 8.8 million followers across our platforms and 10 years of proven success, we’re looking for a Social Media Manager to help us transform more lives.

The Role:

We seek an exceptional Social Media Manager to drive our continued growth across YouTube, Facebook, Instagram, and TikTok. Working directly with our CEO/primary content creator, you’ll lead a team of 2 assistants and 3 video editors to maximize our impact and help more students achieve their goals.

What You’ll Do:

– Transform our raw content into high-converting assets that move followers off social platforms and into our ecosystem

– Master the delicate balance of providing value while driving platform-to-platform migration

– Develop and execute platform-specific conversion strategies across YouTube, Facebook, Instagram, and TikTok

– Create and optimize conversion pathways that turn viewers into students

– Analyze conversion data and continuously improve our off-platform migration rates

– Lead a small, high-performing team of assistants and video editors

– Research and test cutting-edge social media strategies

– Manage monthly live launches, including landing pages, social campaigns, and email automation. We get between 50k-80k sign-ups to these live launches per month.

What You’ll Need:

– Expert-level understanding of social-to-website conversion strategies

– Proven track record of moving audiences off social platforms and into sales funnels

– Demonstrated success in converting social media engagement into actual customer acquisition

– Deep understanding of platform-specific conversion techniques

– Expert-level knowledge of YouTube, Meta platforms, and TikTok

– Strong analytical skills with a focus on data-driven strategy development

– Experience managing and coordinating remote team members

– Comfort with email marketing and automation systems

– An experimental mindset and willingness to learn from failure

What You DON’T Need:

– Content creation skills – all creative will be provided for you

– Advertising expertise – you won’t be responsible for running digital ads

– Copywriting mastery – while helpful, it’s not required for success

Experience in any of these areas is a bonus, but we’re looking for someone who excels at strategy, analysis, and optimization rather than content creation.

The Perfect Fit:

– You’re obsessed with learning and improving

– You prefer doing the work over talking about the work

– You thrive with autonomy and take ownership of results

– You value honest feedback over flattery

– You’re excited by experimentation and learning from failures

– You’re driven by data but creative in approach

– You’re a true professional who appreciates being treated like an adult and behaves accordingly

Growth Opportunity:

You will have an extraordinary opportunity for growth. After 2 years in the role, you will be ideally set up to start your own business, grow internally as a Director of Marketing, or move into a senior role within another company. This is also an incredible opportunity to work daily with the founder who has grown a company from scratch into a market leader without any outside investment.

What We Offer:

– 100% remote work – live and work from anywhere

– Direct collaboration with the CEO on strategy

– Revenue sharing and performance-based bonuses

– Learn the strategies behind our massive engagement (15M+ monthly video views)

– Full autonomy over your schedule and work approach

– A culture that encourages experimentation and learning from failure

– Opportunity to impact thousands of students’ lives

– A mature work environment – we only work with adults and treat you like one

Our Values:

– Honesty: We believe in radical honesty in all aspects of our business

– Simplicity: We focus on doing great work, not unnecessary meetings

– Controlled Failure: We learn and grow through careful experimentation

– Self-Investment: We’re committed to continuous improvement

Our Goal For You:

Whether you stay with us long-term or eventually move on, we want you to be unrecognizable in a few years due to your growth. Through direct collaboration with our founder and hands-on experience scaling our platforms, you’ll gain invaluable expertise that will serve you throughout your career – whether that’s continuing to grow with us or pursuing your next challenge.

Location: Fully remote – work from anywhere in the world. (We welcome applications from any nationality, but you must be fluent in English.)

Compensation: £35,000-£55,000 depending on location and experience, plus revenue sharing and performance bonuses

Hours: Flexible – manage your own schedule while delivering results

Apply now with your portfolio of social media growth cases and a brief explanation of why you’re excited about this role. Applications written by AI will be immediately spotted and put in the bin.