Social Media Manager (Remote)

Position Overview:

The Social Media Manager will oversee Earthside Farms’ presence across all major platforms, including Instagram, TikTok, Facebook, X, YouTube and others. This role involves creating engaging content, building a loyal online community, and driving brand awareness, engagement, and conversions.

We’re looking for a strategic thinker who is creative, detail-oriented, and data-driven, with a passion for healthy food and connecting with audiences.

Key Responsibilities:

Content Strategy & Creation:

• Develop and execute a comprehensive social media strategy aligned with Earthside Farms’ brand voice and goals.
• Create and manage the social media calendar.
• Create briefs and work with our in-house designer for social media content assets.
• Collaborate with designers, influencers, and other creatives to generate high-quality content.

Community Engagement:

• Build and grow a community around the brand.
• Actively engage with followers by responding to comments, messages, and tags.
• Build relationships with brand advocates, influencers, and industry partners to amplify brand visibility.

Campaign Management:

• Run targeted social media campaigns to drive product awareness, website traffic, and sales.
• Engage with creators on platforms to drive awareness of the brand.
• Manage and optimize paid social ads with a focus on ROI.

Performance Analysis:

• Track, analyze, and report on key social media metrics to evaluate performance and inform strategy improvements.
• Identify trends, insights, and opportunities to grow the audience and increase engagement.

Collaboration & Brand Representation:

• Partner with the marketing and product teams to align content with promotions, new product launches, and campaigns.
• Stay on top of social media trends, platform updates, and industry best practices to keep Earthside Farms ahead of the curve.

Qualifications:

• Proven experience (5+ years) managing social media for a consumer brand, preferably in the food, wellness, or CPG industry.
• Strong portfolio showcasing creative, results-driven social media work.
• Proficiency with social media platforms (Instagram, TikTok, Facebook, Twitter, YouTube, etc) and
• Strong understanding of analytics and reporting (e.g., Meta Insights, Google Analytics).
• Excellent copywriting, communication, and storytelling skills.
• Experience managing influencer collaborations or user-generated content.
• Passion for better-for-you snacks, health, and wellness is a big plus.

About Earthside Farms:

At Earthside Farms, we’re on a mission to create better-for-you snacks that are as indulgent as they are healthy. Our vegan, gluten-free, and no-added-sugar products—like our candied nuts and dried organic mangoes—are crafted for consumers who care about flavor and their well-being. As we continue to grow, we’re looking for a Social Media Manager to tell our story, connect with our audience, and help take our brand to the next level.

If you are passionate about social media and want to make an impact in the snacks industry, we would love to hear from you. Join our dynamic team and help us grow Earthside Farms into a household name.

Earthside Farms is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.