Social Media Marketing Specialist (Remote)

MTP, Inc. is seeking a self-motivated and creative Social Media Specialist to join our dynamic team!

Role Summary:

We have a world-class tech and media team and we are looking for a creative team player who will be responsible for managing our clients social media accounts (mainly TikTok), creating engaging content, and staying ahead of the latest trends. You’ll work closely with internal and external stakeholders to develop and execute successful social media campaigns that drive brand awareness and engagement.

Essential Duties and Tactical Daily Responsibilities:

• Content Creation:

Be a self-starter who proactively supports content creation. You’ll need strong copywriting skills and an attention to detail to craft compelling captions and messages.

• Trend Spotting & Integration:

Keep an eye out for trending topics and actively pitch integrating them into your content to keep it fresh and relevant.

• Content Curation:

Must-have the ability to ‘cut gifs’ from video content and utilize various sources to create engaging content for different social media platforms (mainly TikTok).

Responsible for Owning the content calendar

• Social Media Management:

Manage and grow our social media presence across multiple platforms (TikTok, Instagram, X etc.), including scheduling and publishing posts, responding to comments and messages, and analyzing performance metrics.

• Stakeholder Management:

Experience dealing with multiple stakeholders and pushing through approvals is essential.

• Social Media Governance:

Implement, maintain, and update our social media governance policies and procedures, ensuring compliance and consistency across all channels.

• Dashboard Management:

Create, maintain, and optimize dashboards to track key publication metrics, providing actionable insights to the team.

• Platform Expertise:

Become a power user of our social media management system (e.g., Sprinklr), providing training and support to other team members.

• Technical Troubleshooting:

Quickly identify and resolve technical issues related to social media platforms and tools, ensuring uninterrupted operations.

• Collaboration & Optimization:

Work closely with social media managers, content creators, and other stakeholders to streamline workflows, ensure smooth content publishing and campaign execution, and continuously identify opportunities to streamline and automate social media operations, improving efficiency and effectiveness.

• Documentation:

Develop and maintain comprehensive documentation of social media processes, best practices, and guidelines.

What You’re Good At:

• Strong understanding of social media platforms and their audiences (TikTok experience is required)
• Excellent written and verbal communication skills
• Proven ability to create engaging and creative content
• Attention to detail and a commitment to quality
• Ability to work independently and as part of a team
• Excellent time management and organizational skills
• Proficiency in social media management tools (e.g., Sprinklr)
• Interest in using AI for content creation (a plus)
• A deep understanding of the social media (TikTok) and marketing industry.
• High level of creativity to develop compelling and memorable content.
• Strong interpersonal skills and team player mentality.
• Has experience using social listening, content distribution, and management and reporting tools.
• Owning social media distribution strategies including content distribution across all channels/platforms.
• Excellent analytical, problem solving, and business skills.
• Innate problem solving and creative content development skills.
• Understanding and ability to track analytics for social media campaigns, creating social media schedules and writing captions for social media posts.
• Technical Writing skills: research, detail oriented, search engine optimization and concise editing.

What you Contribute:

• 2-4 years’ experience with social media events, and user generated content (TikTok)
• 3-5 years of experience in social media marketing or a related field
• 3-5 years’ experience working with brand-owned social media channels.
• 2-4 years of professional experience managing and coordinating social media activities on behalf of a cutting-edge business, brand, individual or group
• Experience creating content from various sources to optimize across unique social strategies to drive engagement, audience acquisition and a shared voice
• Creative Agency Experience a plus

Work Environment:

• Employees will be subjected to a culture which focuses on the importance of work-life balance. Gearing toward collaboration, accountability, and flexible hours.

Other Conditions:

• Adhere to all company policies, rules and regulations as stated in the Company Employee Handbook, Safety Manual and other Company policies as implemented.
• Must be available to work hours as necessary as dictated by prevailing work volumes including mandatory weekends when and if needed, with advance notice.
• Must always present a professional image, representing self, company and client in a courteous and respectful manner when dealing with customers, vendors, employees, and the public.

It is the policy of MTP, Inc. not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.