Job Description
Social Media Manager | 310 Nutrition | United States Head of TikTik Shops Job Overview: We seek a dynamic and experienced Head of TikTok Shops to lead our TikTok commerce initiative and build a high-performing team to drive substantial revenue growth through TikTok Shop and shoppable video content. As the first hire for this critical initiative, you can develop, implement, and lead a comprehensive TikTok Shop strategy while overseeing a cross-functional team focused on influencer partnerships, content creation, live selling events, and optimizing product listings for maximum visibility and conversion. The ideal candidate will have a deep understanding of TikTok’s ecosystem, a proven track record in social commerce, and a passion for driving product sales through creative and data-driven strategies. This role requires a balance of leadership, creativity, and analytical thinking, strongly emphasizing driving measurable results. You will report directly to senior leadership and collaborate closely with the marketing, creative, and e-commerce teams to ensure seamless integration of TikTok Shop with broader company goals. Key Responsibilities: - Develop and execute a comprehensive TikTok Shop strategy that drives engagement, follower growth, and direct sales through shoppable video content and influencer-led campaigns. - Build and lead a cross-functional team that includes an Influencer Manager, Video Content Producer, Live Selling Coordinator, and Campaign Analytics Specialist to scale TikTok Shop initiatives. - Oversee the recruitment and management of influencers and content creators to create high-converting, shoppable videos and live events. - Work closely with the creative and marketing teams to ensure all TikTok content aligns with brand guidelines, product messaging, and seasonal campaigns. - Manage the integration of product listings from Shopify or other e-commerce platforms into TikTok Shop, ensuring all product data is accurate and optimized for conversion. - Collaborate with the Video Content Producer to produce compelling, on-brand TikTok videos that highlight product features, benefits, and unique selling points (USPs) in a way that engages the TikTok audience. - Plan, execute, and manage live selling events, coordinating with influencers and the Live Selling Coordinator to drive real-time product sales and audience engagement. - Use data-driven insights to analyze and optimize campaign performance, tracking metrics such as engagement, conversion, and return on ad spend (ROAS). - Develop and implement strategies to maximize organic reach on TikTok by using trending sounds, challenges, and viral content formats. - Continuously monitor and evaluate TikTok trends, algorithm changes, and competitor activity to keep 310 Nutrition’s TikTok Shop strategy at the cutting edge of social commerce. - Report on campaign performance to senior management, providing detailed analysis of sales, follower growth, engagement metrics, and areas for improvement. - Manage the TikTok Shop budget, ensuring cost-effective use of resources and optimizing spend for maximum return. Key Performance Indicators (KPIs): - Sales conversion rate from TikTok Shop and shoppable video content - Engagement rate on TikTok posts, including likes, comments, shares, and views - Growth in TikTok followers and overall brand visibility on the platform - Return on ad spend (ROAS) for TikTok campaigns - Successful execution and sales performance from live selling events - On-time delivery and launch of influencer campaigns, video content, and product promotions Qualifications: - 5+ years of experience in digital marketing, e-commerce, or social media strategy, with a focus on TikTok or similar platforms - Proven track record of driving sales and engagement through TikTok Shop or social commerce platforms - Experience in leading and managing cross-functional teams, including influencers, content producers, and analysts - Strong understanding of TikTok’s algorithm, trends, and best practices for creating viral content - Data-driven mindset with experience using analytics tools to track and optimize campaign performance - Familiarity with Shopify or other e-commerce platforms and experience managing product feeds on TikTok Shop or similar platforms - Excellent communication and leadership skills, with the ability to collaborate across teams and departments to achieve results - Strong creative vision for developing innovative and engaging TikTok content that drives sales - Experience managing influencer relationships and negotiating performance-based contracts - Ability to thrive in a fast-paced, dynamic environment with a focus on results and continuous improvement Location: This is a fully remote position, open to candidates in Poland, the United States, and the Philippines. Compensation: The salary for this position will be competitive and commensurate with experience, with opportunities for performance-based bonuses. This role is ideal for a creative, data-driven leader with a passion for social commerce and a proven ability to deliver measurable results through TikTok. As the Head of TikTok Shops, you will play a key role in shaping the future of 310 Nutrition’s TikTok strategy and building a team that drives significant revenue growth. Show more Show less