Aileen Black | Pangian
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Aileen
Hi, I'm Aileen! Thanks for stopping by. I'm a marketer with a sales mindset. Let's work together to help our clients win in the market.
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Aileen
Canada
English
Canada
Bachelor's degree
University of Ottawa
Public Relations
Integrity, Loyalty, Organization, Performance, Resilience
Bird watching, Cooking, Singing

Great to e-meet you.

When I was in highschool figuring out what I wanted to be when I grew up, I didn't think there was a job for me. I was a social butterfly, on student council, did the school announcements, MC'ed the assemblies. You get the point. Could these things really turn into a long-time career?! Luckily it did!

Hello, communications.

Since graduating from University of Ottawa with an honours degree in Public Relations, I set my sights on helping companies and individuals share their unique voice with the world through marketing, digital marketing and social media.

Here is the low down.

• D I G I T A L C O N T E N T C R E A T O R - As a trained writer, my experience creating great content - content that sells through the digital walls - enables me to become the unique voice of the brand. I use my social media skills to develop catchy messaging and campaigns that turn users into followers, and followers into customers.

S O C I A L C H A N N E L E X P E R I E N C E - With 5+ years of social media management experience, I’ve developed the overall social media strategy for individuals and companies. It has been a thrill to help both start-ups, and c-suite leaders from Fortune 500 companies stand out in their market on their social channels. Here I've written and managed the daily execution of content for Facebook, Twitter, and Instagram.

MY SOCIAL MEDIA + DIGITAL MARKETING HIGHLIGHTS
• Increased annual engagement rates by 40%/ year / average client
• Boosted annual following rates by 95%/ year/ average client
• Skyrocketed my clients’ follower rate by 965% during a 1-month campaign
• Strategized to reach client goals (i.e. executed contests, influencer marketing,
photography + graphic design asset involvement, utilizing sponsored posts)
• Reported on established KPIs on a monthly and yearly basis
• Executed organic and paid Facebook, Instagram and Twitter content
• Created monthly editorial calendars and special campaign-based strategies

I would love to know more about you and what your/ your client's goals are. I can't wait to hear from you.

Aileen

Event Planning, Microsoft Office, Microsoft PowerPoint, Microsoft Word, Project management, Social Media Marketing
Marketing/Social Media
3 - 5 Years of experience
Sales
1 - 3 Years of experience
Yes!

ACCOUNT MANAGER 2017 / 2020

CARDINAL & COMPANY

Provide strategic leadership and execution of marketing communications and social media to help clients attract business opportunities.

• Built a strong and diverse client list in 3 years via successful marketing and excellent referrals.
• Develop engaging digital content (social media, website + LinkedIn blogs, write and design websites, campaigns, graphics) to expand customers’ brand online.
• Use a variety of marketing tactics to heighten success (paid and organic social, SEO, content + digital marketing, email, influencer.)

ACCOUNT MANAGER 2017 / 2018 MERCER-MACKAY

Responsible for client management of social media programs to drive profitable growth for multi-billion dollar tech enterprises.

• Managed all social media programing and campaigns to help clients build their online presence. Key clients: Cisco, NetApp, Microsoft.

• Worked with Facebook, Twitter, Instagram, LinkedIn to share content.
• Developed strategy, wrote extremely high-level content, and oversaw direction for client’s social media activities, blogs, speeches, web copy, and presentations.

SALES & MARKETING SPECIALIST 2015 / 2017 SODEXO

Supported business growth and brand awareness by managing B2B communications: marketing, event planning, and sponsorships.

• Helped direct strategy for promotional/ advertising materials, sales tactics, and events.
• Facilitated 50+ client-facing events/ trade shows and internal conferences.
• Developed new marketing strategies and campaigns based on market analysis.

Experience