Alexa Alexandra | Pangian
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Coffee evangelist, Avocado defender, budget travel addict, dachshund lover, hungry for exhilarating visual feasts. 32-year-old Gemini born in Transylvania, based in Gibraltar, garlic lover, no connections to any vampire.
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English, Spanish, French, Hungarian, Romanian
Babes Bolyai University
Communications and Public Relation
Adventure, Attention to Detail, Creativity, Empathy, Flexibility, Fresh Ideas, Honesty, Humor, Independence, Openness, Playfulness, Structure, Teamwork, Transparency
Calligraphy, Cooking, Creative writing, Fashion, Martial arts, Meditation, Photography, Traveling, Watching movies

But first things first. Nice to meet you. I am Alexa and I used to be a copywriter. Don't
get me wrong, secretly I still hope I'll publish a book someday and I still take shy pride in recognizing good writing. I just stopped writing for a living. A couple of years ago, I traded words for images and decided to invest my time, my undivided attention and my upcoming years - decades, who knows? - in graphic design. It seemed like a risky gamble at the time, but my life was instantly turned upside-down. In a great way. Anyhow. You probably want to know more about my work. I'm a bit of a perfectionist when it comes to details, I very
much enjoy researching for a project, I will happily debate for hours on concepts, approaches, and styles.

I mainly wear black, white and grey, but will forever be in love with strong colors. My typeface of choice is usually a bold, powerful one, balanced out by a thin, sleek and elegant counterpart. I strongly believe that graphic design is an effective business tool. But at the end of the day, it can be useful in an educational way, bearing a strong visual message, whilst emphasizing our cultural and social reality. If you are keen to meet an avid visual thrill seeker, passionate coffee evangelist, and dachshund lover for life, you know where to find me 🙂

Adobe Illustrator, Adobe Photoshop, Branding, Design Strategy - Design-Build, Event Planning, HTML5, Marketing Strategy, Public Relations, Social Media Marketing, User Experience, User Interface Design, Writing
Graphic Design
3 - 5 Years of experience
7 - 10 Years of experience
Full-Time, Contract

March 2018 – present

Ladbrokes Coral, part of GVC Group, Gibraltar

Digital Designer

Field – Online Gaming


  • Responsible for the production of high quality design work for all Ladbrokes Coral online and offline marketing activities to ensure the delivery of world class visual communications within the gaming sector;

  • Responsible for the creation and delivery of strong and dynamic content from conception through to final production. This will involve researching, brainstorming and creating concepts in collaboration with the design, editorial and web content teams and relevant clients/ stakeholders, working from an initial brief to final sign off;

  • Ability to be communicative and collaborative in face to face meetings and throughout ideation processes to ensure the brief is met.;

  • Work closely with Brand, Gaming, Marketing, Product, VIP, and other internal teams and various third parties to develop concepts and ideas that deliver the high quality customer experiences on brand product websites and in marketing communications;

  • Create and maintain effective content for the brand web page CMS (content management system) according to the relevant requirements brief;

  • Contribute to department and work related meetings as required to best perform the role and to achieve open channels of constructive communication in areas of ideation and strategy;

  • Quality check and proof all personal design and production output to ensure completed work is error-free, meets the brief, and achieves the desired design standards and brand guidelines. Assist with proofing the design production of the junior members of the team;

  • Ensure work produced is consistent with the creative direction and brand guidelines defined by the Director of Creative;

  • Ensuring the effective maintenance of creative content on client websites ensuring all design work is optimized for best practice;

  • Support the more junior members of the design team by sharing advice, assistance and encouragement;

  • Maintain strong working relationships with team members, creative studio teams in other locations, stakeholders and establish good, effective communication levels required to provide effective design advice and guidance to clients;

  • Review and proof (Inc. sign off) all digital design deliverables to ensure all content is complying with Brand guidelines and regulatory frameworks including CAP;

  • Proactively provide support to the Digital Design Manager & Creative Studio Manager on a daily basis, be a team player and actively seek out opportunities to assist the team;

  • Providing feedback and recommendations to assist the Digital Design Manager to obtain sign off from/for business;

  • Following and delivering best practice Design methodology and process throughout the team to ensure the delivery of design consistency and customer centricity;

  • Responsible for the upkeep of the visual elements of all brand communications;

  • Maintain full awareness and understanding of appropriate legislation for relevant channels and ensure all activity is approved by Compliance and Legal team(s); ensure that all materials are consistent with License conditions and code(s) of practice; ensure all staff are trained and familiar with Responsible Gambling requirements and knowledge is consistently and effectively updated;

  • Proactively research industries, market trends and competitor reports to have a full understanding of competitors and other markets to be able to make suggestions for new ideas, technology and thought methods;

  • Maintain a relevant and current skillset by keeping abreast of new technique, technology and design trends and undertaking regular reviews & training courses to advance capabilities and provide up to date expertise to the business.

June 2016 – March 2018

32Red / Kindred Group

Digital Designer

Field – Online Gaming

  • Producing visually engaging, on-brand visuals for a wide range of assets including, but not limited to, emails, onsite promotion pages, page take-overs and landing pages, product graphics, social media graphics and banners, static and rich banner ads, email campaigns, and email templates;

  • Translate product positioning, existing research, and offline/online Marketing strategies into effective designs;

  • Work with CRM team and internal developers to ensure aesthetics also are aligned with usability, accessibility, and web standard;

  • Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision;

  • Work with Director of Digital Marketing to translate and create marketing requirements into compelling, appropriate campaigns and designs;

  • Manage and produce digital design work, including banner sizing and versioning;

  • Translate wireframes into simple, easy-to-use User Interfaces;

  • Test designs for usability and quality;

  • Ensure consistency of brand and creative across digital customer touch points;

  • Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics;

  • Working collaboratively with other designers, the design lead, and account managers to ensure consistent quality.


Volunteer experience

  • Volunteer at Ramses Foundation, from 2002 to 2006, in Dej, Romania;

  • European Volunteering Service at ACIV Association in Beauvais, France, May - November 2013;

  • Courses & certificates received upon participation in different trainings, workshops and Erasmus + projects.