• Defined KPI’s & created dashboards with Tableau turning Microsoft Dynamics CRM data into insights

• Presenting insights to Director & VP level stakeholders by creating a monthly performance scorecard report

• Created self-service dashboards for New Business sales team using Tableau & SQL and other data sources

• Analyzing marketing campaign conversion rates and recommending optimization opportunities to stakeholders

• Building lead scoring algorithm model & routing rules for effective leads handoff to Sales

• Strategizing lead nurturing & implementing demand waterfall by collaborating with vendor team
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• Analyzed conversion rates of digital content, webinars, product trials, tradeshows for Global Demand Center

• Optimized Lead Scoring model to improve the leads quality and leads conversions for US and RoW

• Developed Cohort reports of leads to assess lead conversions and present findings to Director level stakeholders

• Defined KPI for lead generation channels & monitored channel performance with Pivot Tables & data warehouse

• Created customer journeys using Marketo, Dynamics CRM, Excel Pivot Tables and R packages
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• PPC : managed B2B marketing campaigns on Google AdWords, LinkedIn, Facebook & Twitter

• Email Marketing : assisted in launching email campaigns with Marketo & implemented best practices

• Marketing Automation : setting up lead scoring model & nurture campaigns in Marketo

• Social Media Marketing : strategized social media marketing practices & improved ROI across all social channels

• Web Analytics : prepared website traffic reports using Google Analytics by implementing goals

• Campaign Analytics : prepared reports on conversion rates for AdWords, Facebook & LinkedIn

• Branding : creating marketing collateral, managing brand agencies, website redesign & coordinating partner events

• SEO : Implemented best practices for SEO and managed WordPress

• Stakeholder communication: Present reports on closed won/lost opportunities & assist sales pipeline discussions

• Technical Marketing : Spearheaded cross functional projects involving Technical CRM & Marketing teams

• Dashboards : Prepared Innovative dashboards with Tableau, Power BI & R for campaign performance analysis

• Leads Management : Executed ETL with SSIS & Scribe to manage 200,000 leads in Microsoft Dynamics CRM
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• Supplement Instructor for Bus Adm 370 : Supply Chain Management - to Undergrad ManagementStudents at UWM 

• Tutoring 200 level business Statistics & Calculus courses to undergrad students.

• Worked with Vice-President Marketing in strategic team for launching new automobiles

• Coordinated and managed a sales team of 9 members and 35 partners in Project BigBang 7500

• Conducted market research, established strategic partnerships and formulated pricing strategies

• Managed Ads budget & organized ATL/BTL campaigns across 18 channel partner outlets