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While initially studying telecom engineering and working alongside to gain market insights, I quickly realized that my vocation leaned more towards drafting and executing targeted campaigns that create manage and enhance a true brand identity for spot-on commercial results.
Since then, I have worked within marketing roles gathering 16 years of experience and loving every project I was involved in. I am internationally certified in Business Communication, Strategic Planning and Project Management.
As an experienced team player in international projects, I thrive in calibrating raw data and analytics with emotional intelligence to deliver excellent results. I'm always seeking the opportunity to grow and continuously learn from data-driven decisions that enhance lead nurturing and conversions.
I’m also focused on giving back to the community while putting my passion and mind to good use by direct involvement with NGOs in fields such as protective child development like Little People and Child Helpline International, or supporting clean water initiatives like Wilde Ganzen or backing up the voices that struggle to be heard via Amnesty International.
- Behavioral Marketing Consultant | Iaga Consulting | Netherlands | present | Research and consumer targeting during a specific purchase cycle phase + funnel analysis for optimised acquisition.
- Marketeer, Freelancer | Iaga Consulting | Netherlands | present | Assisting companies with event management and digital marketing solutions.
- Community developer, Customer Support SkinVision | SkinVision | Netherlands | 2017-2018 | Developed a roadmap for the creation of an aftercare community based on the
needs of skin cancer affected persons. Worked within multidisciplinary teams
(product, technical, medical and marketing) to improve the user experience
and the efficiency of the service. - Marketing and Community Manager | Technico Pro | Romania, France | 2015–2016 |
Lead a team of 5 (designers, content writers, online marketing specialists)
in the planning and execution of custom projects and events delivered for eCommerce, SaaS, payment tools and apps. - Product Specialist EMEA | Emerson Electrics | Europe, Middle East and Africa | 2014–2015
Strategic Project Management certified that ensured analytics and product
insight for sales and production teams. Coordinated booth design, literature
and presentations at international exhibitions (Germany, Italy). - Marketing Manager | Electroglobal | Romania | 2011–2013
Initiated and extended partnerships with top 5 worldwide suppliers to participate in international events for increased brand awareness in Western Europe
(automotive, OEM). Organised national networking events. - Marketing Manager | IBC Focus | Romania | 2009–2011 | Managed national media partnership that positioned the company as a ”national expert for data analysis”. Coordinated booth design, literature and networking for seminars, conferences and international exhibitions.
- Marketing Coordinator | Ambient | 2006–2008 | Created an internal process (eg. sales events, merchandising initiatives) that lead to a yearly +16.5% in customer retention (B2C construction market - DIY retailer). Built a national awareness through events, TV and radio campaigns.
- Area Marketing Coordinator | RCS&RDS | 2003–2006| Coordinated new product launch with networking events. Helped build an efficient communication exchange between IT, sales and finance departments that lead to an increase of 37% in the client retention (B2B market).
