Jul 2018 - present

Copywriter - Winarrow
Bucharest | Marketing | Medicine / Health

* write compelling, emotional and persuasive long-form video scripts for both physical and digital products * strategize and write email creatives
* research and brainstorm marketing angles for product ideas
* test subject lines and CTAs to optimize for higher open rates and click-through rates
* test headlines and hooks on native advertising
* research content topics and digital marketing trends relevant to our audiences
* adjust voice and tone for audience and project type
* work closely with designers, video editors and content writers to provide constructive feedback and guidance on direct response tactics
* contribute to the creative needs of multiple channels including digital marketing ads, text placements, landing pages, order pages, microsites, e-commerce website, product labels
* present ideas to senior leadership and cross-functional teams for feedback
* collaborate with other copywriters in sharing best practices and establishing copy strategy

Oct 2017 - Iul 2018

Marketing Specialist - Noblesse Group International
Bucharest | Marketing | Commerce / Retail

* Create fresh content for two blogs, specialised in luxury furniture and interior design
* Write monthly advertorials and articles for specialised magazines and websites
* Design visual content for both online and print purposes, such as catalogues, brochures, flyers, AdWords and Facebook banners, presentations
* Upload new collections, products, images on the website, using the Magento platform
* Design email marketing campaigns and monitor important metrics
* Create a vibrant social media presence on Facebook and Instagram
* Maintain good relationships with the media
* Design banners for events held at Palatul Noblesse - Lifestyle Palace (The Noblesse Interiors showroom is also an event venue)
* Optimize website and blog content for SEO

Sep 2016 - Oct 2017

Content Manager - Decorix

Bucharest | Marketing | Commerce / Retail
* Implemented new email newsletters formats and increased open rate
* Redesigned the company's blog and generated a noticeable increase in online traffic
* Managed and grew social media accounts (Facebook and Instagram)
* Created Facebook campaigns and contests
* Managed the Magento account, products' prices, sales and offers
* Designed banners and promotional images for the website, blog and advertising campaigns * Improved overall website's look by taking new photos of the products and editing the images * Redesigned the entire product catalogue to match 2017 design trends