Asdghik Melkonian | Pangian
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Asdghik
Social Media Expert - Influencer Marketing - Business Development
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asdghikmelkonian
United States Of America
Arabic, English, French, Armenian
United States Of America
Bachelor's degree
American University of Beirut
Business Administration
Adaptability, Ambition, Attentive, Capability, Collaboration, Compassion, Creativity, Determination, Exceed Expectations, Partnership, Passion, Reliability, Self Motivation, Value Creation
Hiking/backpacking, Outdoor hobbies, Outdoors, Travel, Traveling

My work experience is very diverse, because I spent 8 years working in marketing and business development for huge multinational companies like Nestle after which I started my own business "The Jetsetter Diaries" - a travel blog with a reach of over 200,000 followers.

I have a deep passion for travel and I've been a digital nomad for the last 3 years while traveling to over 50 countries and working remotely from different parts of the world.

I can add a lot of value to through both my corporate background and my content creation, social media and SEO experience for my own blog. In the last 5 years, I’ve partnered with over 40 world-renowned brands and sponsors.

I know I don’t have a typical profile, but my diverse experience and travels have given me a very unique set of skills and strengths. I’m self-motivated, a great communicator, I know how to think on my feet and make decisions in fast-paced environments.  I’m the type of person you can rely on to accomplish any goals given to me no matter how challenging they may be.

I'm a native English speaker. I also speak fluent Arabic and Armenian + basic French.

Business Development, Content marketing, Content strategy, Customer Service, Digital Marketing, Digital Media, Entrepreneurship, Microsoft Office, Negotiation, Newsletters, Online Advertising, Online Marketing, Presentation, Public Speaking, Sales, SEO, Social Design - Social Media Blogging, Social Media, Social Media Marketing
Marketing/Social Media
> 10 Years of experience
Sales
7 - 10 Years of experience
Full-Time, Part-Time, Contract
Yes!

Current Position: Travel Blogger, Social Media Expert, Digital Marketer
Company: The Jetsetter Diaries
Location: New York, USA
Dates: Sept 2014 – Present

I turned my passion for travel into my business by establishing "The Jetsetter Diaries" - a travel blog, with the objective to inspire more people to take amazing adventures around the globe.

The blog has now grown to over 200,000 followers and readers. I've successfully partnered with over 50 industry-leading brands and top PR firms in travel, hospitality, and lifestyle such as: Ritz Carlton, Qatar Airways, Herbal Essences, Subway, Samsung, Fujifilm, to name a few.

The Jetsetter Diaries has been recognized globally as one of the top travel blogs in the world and has been featured in major publications such as Forbes and Vogue.

I have been invited to several events as a public speaker and I've also presented my own live TV travel segments on 3 different channels.

Position: Sales Development Manager
Company: Nestle
Location: Middle East
Dates: Oct 2011 – May 2014  

Managed the Nestle Breakfast Cereals business, through a cross-functional trade marketing role. Portfolio was comprised of 10 brands, including mega brands such as Nesquik & Fitness.

Responsible for category strategy, planning, and execution for the Lebanon market.

Key achievements:
• Developed a commercial plan for the country by identifying key priorities and opportunities for each channel. 
• Set the commercial activity calendars and forecasted sales targets for each channel.
• Managed category budgets by optimizing spending (both trade and promotional budgets).
• Developed promotional guidelines for each brand.
• Managed sampling, promotions, distribution and merchandising for the category.
• Ensured effective new product launches on a country level. Success stories of these campaigns received worldwide recognition within the company. 

Position: Marketing Manager
Company: FFQ
Location: Doha, Qatar
Dates: April 2010 – September 2011

FFQ is the exclusive distributor of Kimberly Clark and Nestle among other multinational brands.

Developed marketing strategies and goals to meet organizational objectives by detecting key business drivers and determining their impact on sales across categories.
Key achievements:
• Managed all marketing, advertising and promotional staff, activities & budgets for 32 suppliers, which represent over $30 million in annual sales. 
• Set yearly marketing plans in coordination with sales department/suppliers, which resulted in a growth of 24%. 
• Developed a price structure that was reviewed each quarter, which optimized company profitability by 3%.
• Analyzed potential suppliers for future partnerships, which included brands such as Rio Mare. 

Position: Brand Manager
Company: Transmed - Procter & Gamble Distributor
Location: Middle East
Dates: May 2008 – March 2010

Managed and developed the marketing plans of assigned brands, which include: Gillette, Pringles, Vicks, Tampax, Spectrum Brands, & Clorox that represent over $ 20 million in annual sales.
Key Achievements:
• Designed & implemented a Pringles Mega Campaign in Key Accounts, malls & beaches, which resulted in a market share growth of 7 points. 
• Built strong relationships with the P&G team in Geneva and negotiated additional funds of 11%. 
• Managed the sales forecast of all brands in order to ensure optimum stock levels.
• Worked with advertising agencies on the execution of the brand marketing activities and development of in-store & POS material.

Position: Account Executive
Company: Transmed - Procter & Gamble Distributor
Location: Middle East
Dates: June 2006 – April 2008

Deployed sales business plans for top Procter and Gamble brands in Modern Trade accounts in order to develop the customer’s business & achieve the company’s sales objectives.

Experience