Ashley Davidson | Pangian
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Ashley Davidson
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Ashley Davidson
United States Of America
English
United States Of America
Bachelor's degree
Indiana University Purdue University - Indianapolis
General/Human Computer Interaction
Acceptance, Accountability, Adventure, Communication, Open-Minded, Teamwork

Award-winning digital expert with strong technical background. My experience ranges from front-end web design/development, human-centered design practices, mobile gaming and marketing, social gaming and marketing, creative ideation, project management, program management and digital production in private, university, and agency environments.

I'm a constant learner, using my curiosity to continue to seek out new technologies, ideas, designs, and leaders to inspire me. I am able to pay attention to detail while seeing the big picture. I pride myself on process driven results while being an excellent communicator and loyal team member and leader.

Specialties: Digital Production, UX/UI Best Practices, Program Management, Project Management

Business management, Business storytelling, Communication, Delegating tasks, Leadership, Training, UI/UX, User interface design, Web architecture and development framework
Project Management
Project Management
> 10 Years of experience
Full-Time
Yes!

GSD&M | Austin, TX

Digital Producer (2019 - Current)

Day-to-day production lead for the maintenance and management of multiple websites, digital advertising, and other digital properties for clients including the United States Air Force, Universal Parks & Resorts, and Pizza Hut.

  • Worked with internal teams across design, strategy, account, and technology to deliver high quality digital projects and products.
  • Developed internal process documentation to improve marketing and production processes.
  • Acted as subject matter expert on digital products and production cycles for agency teams.
  • Managed production lifecycle including timelines, estimates, and scope for large scale digital projects while using tools like Jira and Smartsheet for project tracking.

 

Blueline | Bloomington, IN

Managing Director (2015 - 2019)

Successfully implemented agency-wide processes and procedures to improve all facets of organization for internal and client facing initiatives.  Leads all project scoping and budgeting for the agency.

  • Oversaw implementation of new internal procedures for video production, design, web development, social media, and print to create efficiencies in resource time as well as company profitability.
  • Led the coordination and launch of over 10 new websites, elevating the website product for the agency.
  • Lead video content production to improve internal processes and quality control to improve timelines, client retention, and overall product quality
  • Introduced the use of marketing and editorial calendars as a client-facing product offering to create a new revenue stream for the agency.
  • Led a team of designers, web developers, social media marketers, project managers, and creative directors in the completion of projects for web, video, print, and social media.

IGT Indiana | Indianapolis, IN

Interactive Manager (2014 - 2015)

Led the Hoosier Lottery’s consumer engagement in digital marketing strategy, including the direct player relationship, player loyalty program, and internet strategy.

  • Advised on design, UX/UI, functionality, product roadmap, feature enhancements, and launch strategy for the first-ever mobile app for the Hoosier Lottery.
  • Led internal team to deliver interactive solutions across, social media, web, email, and mobile.

Rubin Postaer & Associates | Santa Monica, CA

Senior Digital Project Manager (2012, 2013-2014)

  • Acted as the central point of contact for account management, copywriters, art directors to produce banners, rich media, emails, and other interactive projects for the Honda Automobiles, including the redesign of automobiles.honda.com.
  • Responsible for implementation, execution, and maintenance of project plans that identified key milestones, project dependencies, and project resources.

The Wonderful Agency | Los Angeles, CA

Interactive Producer (2012 - 2013)

  • Lead producer on all digital activations around the first Wonderful Pistachio Super Bowl commercial.
  • Ushered large and small-scale projects, from inception through completion for POM Wonderful, Wonderful Pistachios, Cuties, Wonderful Almond Accents, and Paramount Citrus Association.

Electronic Arts (EA) | Playa Vista, CA

Interactive Producer (2011 - 2012)

  • Launched EA Mobile Daily Deals Website which had 12MM visits during the month of December 2011.
  • Managed interactive production process for websites, microsites and other interactive initiatives as related to EA Mobile games.

Indiana University, Office of Research Administration | Bloomington, IN

Web Designer/Developer (2008 - 2011)

  • Lead Designer and producer on the IU Kuali Implementation website.
Experience