25 years of marketing experience with proven success in both the fast-paced semiconductor and entertainment sectors, including pre-IPO startups. Multilingual, fluent in English and German languages, as well as some Spanish. Social media influencer with 33K combined followers. Colleagues describe me as having a strong work ethic with an entrepreneurial spirit, a good communicator, very detail oriented, organized, collaborative, and passionate.

Tasting Room Associate
Testarossa Winery
Los Gatos, CA
October 2019 – March 2020

• Provided high-quality guest experience with friendly, respectful, and knowledgeable customer service skills.

• Effectively promoted wine sales and wine club signups using knowledge of wines, winery history, and wine making.

• Developed relationships with regular/returning customers and wine club members to promote sales and brand loyalty.

• Encouraged purchases of winery events, wine education classes, and other merchandise, as well as email sign-ups.

• Participated in company-sponsored wine education and developmental opportunities.

• Ranked Top 5 in company-wide sales after only two months of employment with a reputable sales record.

Project Coordinator
Stanford Health Care (6 month contract position via Kforce Staffing)
Palo Alto, CA
March 2019 – August 2019

• Process Mapped current & future state processes in Visio.

• Assessed and implemented lean process improvement activities.

• Documented Standard of Work for various Supply Chain departments.

• Scheduled working session with team members for action items follow up.

• Aided with Supplier Partner Summit including Eventbrite invite and RSVP management.

Artist Management | Booking Agent | Promoter
Barb Rocks Presents
Campbell, CA
April 2006 – March 2019

• Launched my own self-run business and established “Barb Rocks” moniker and reputation.

• Handled full spectrum artist management duties for 15 artists, including press outreach and booking services.

• Achieved artist goals, rising quickly to the forefront of the local music scene, including major market radio airplay.

• Procured roster bands in established festivals, including BottleRock Napa and San Francisco Pride.

• Landed licensing/publishing deals and strategic show bookings with well-known touring acts.

• Programmed highly organized and well-attended rock shows at reputable venues.

• Focused on quality and reputation for my business, the artists, and all other parties involved in business dealings.

• Ability to attract and connect with music industry professionals and maintain those networks.

• Curated Ugly Whale music showcase which featured Bay Area bands during SXSW music conference in Austin.

• Raised almost $4,000 via Kickstarter campaign for Ugly Whale music showcase.

• Awarded “Best South Bay Scene Queen” by Silicon Valley Metro Newspaper.

• Named #1 revenue generating promoter by local venue Homestead Bowl & The X Bar in Cupertino.

• Helped out Santa Cruz Music Festival in festival production and stage management during their inaugural years.

• Partnered with West Valley College staff and faculty to organize West Fest, featuring over 20 bands of all genres.

• Volunteer leader for Balanced Breakfast, an international music industry community and network.

• Speaker at music industry panels, including Balanced Breakfast Music Summit.

• Mentored at SXSW Conference through their mentorship program.

Vice President of Artists & Repertoire
Nemesis Media, Inc.
Campbell, CA / Austin, TX
July 2015 – September 2017

• Consulted on the artistic development of the company’s existing label roster.

• Added 3 bands to their management roster by joining the company.

• Acted as talent scout, adding 2 up-and-coming artists to the label and management roster within 3 months.

• Led the development of the company’s booking roster; signed 3 bands to that booking roster.

• Tripled business income within six months due to newly expanded roster of 10 artists.

• Planned and executed market plans, tour bookings, press releases, and licensing/publishing deals.

• Inspired team building with SWOT analysis and business improvements.

• Booked 25 unofficial showcases for our roster artists at SXSW 2016.

Senior Marketing Specialist
Silego Technology, Inc.
Santa Clara, CA
February 2010 – July 2016

• Managed customer samples process for programmable product line and all evaluation board programming.

• Supervised business and quality assurance of third-party programming vendor and procured evalboard builds.

• Implemented and maintained document control and subversion (SVN) library.

• Oversaw the day-to-day activities of Marketing-dedicated electronic board assembler and re-work technician.

• Created and customized inventory supply health and commit reports.

• Calculated and reviewed rep commissions.

• Organized CES and Electronica trade show planning, booth setup, furniture, and supplies.

• Supported sales & marketing departments in all functions, including presentations, collateral, and reports.

Music Programming | Booking Coordinator | Blog Editor | Social Media
Left Coast Live Music Festival
San Jose, CA
January 2008 – October 2011

• Brainstormed, created, and hosted this annual multi-genre festival which showcased regional and national acts.

• Secured a third of the participating venues and stage-managed multiple venues during the festival.

• Headed the music selection group, handling all booking coordination with the artists and bookers.

• Coordinated social media outreach and assisted with the overall guerrilla marketing campaigns and promotions.

• Posted and edited website content and wrote artist biographies.

• Recommended local sensations The Limousines as festival headliner.

• Conceived Silicon Valley Roller Girls demo track idea with bands playing while they skate.

Sales Operations Analyst | Marketing Specialist
SiTime Corporation
Sunnyvale, CA
October 2006 – October 2008

• Set up and maintained all customer service and inside sales functions, including order entry and RMAs.

• Innovated the sales process in conjunction with planning and accounting departments.

• Fulfilled and forecasted all sample requests and tracked opportunities.

• Administered and maintained document control system and CRM software.

• Supervised customer service team in the Ukraine.

• Acted as liaison for reps and distributors.

• Established online store of various products.

Business Manager
Merk Investments, LLC
Palo Alto, CA
April 2004 – October 2006

• Responsible for all business management, including all accounting functions and quarterly client billing.

• Processed inbound trade confirmations and cross-checked against trade blotter.

• Supplied market research required for launching company’s first mutual fund.

• Tracked fund performance, updated fund website and helped create fund prospectus.

• Devised collateral materials for advertising and trade show needs.

• Prepared all payments, bills and receipts using MYOB accounting system.

• Identified and met regulatory and tax deadlines and issued appropriate reminders on a timely basis.

Project Manager
Rutherford Bolen Group
Campbell, CA
September 2000 – August 2002

• Collaborated on multimedia projects and one-to-one marketing campaigns.

• Delivered high-quality products on-time and on-budget.

• Worked closely with clients, account managers, designers, developers, and programmers.

• Translated project vision into tactical deliverables and managed day-to-day tasks.

• Formulated production schedules and timelines and allocated resources accordingly.

• Informed clients on project status, prepared client agendas, drafted meeting notes, and facilitated client meetings.

• Ran project team meetings to ensure client objectives were communicated to production team.

• Generated proposals and creative briefs.

• Arranged internal and external resources and vendors.

• Conducted QA of customer deliverables over all types of mediums and platforms.

• Learned MarketFirst Essentials software, focused on reports, program, and document control.

Marketing Assistant
Integrated Circuit Systems, Inc. | MicroClock Inc.
San Jose, CA
August 1995 – September 2000

• Built supply chain management system of samples and prototypes for five different product lines.

• Improved, reorganized, and upgraded sales database system to work more conveniently and efficiently.

• Increased Intel revenue by 400% with quick same-day/next-day sample turn-around.

• Initiated inventory maintenance system in MFG/PRO software with programming team.

• Contributed on marcom projects, including PR promotions, product catalogs, datasheets, and announcements.

• Trained and served as ISO9001 Internal Quality Systems Auditor.

• Shipped product literature to reps, distributors, and customers.

• Executed travel, calendar, and meeting arrangements.

Administrative Assistant
Quasar Engineering, Inc.
Belmont, CA
December 1994 – August 1995

• Evaluated, formatted and organized all company presentation materials.

• Collected and updated engineering staff qualifications and resumes for new business proposals.

• Reviewed presentations, charts, and graphs for engineering projects.

• Performed receptionist duties, answered phone calls, and provided administrative support to all departments.

• Assisted the President, Operations Manager, Marketing Manager, and Accounting in various capacities needed.

Bachelor of Arts, Communications, University of Colorado, Boulder, December 1993
Concentration in: Conflict Management, Intercultural Communication, and Public Speaking.