Licensed Acupuncturist
Private Practice
2017 - present
Denver, CO

Brand Marketing Director
Village Inn Restaurants
2011-2012
Denver, CO

• Increased Village Inn’s Thanksgiving, 2011 Pie Sales 10.5%.
• Averaged a redemption rate of 6% on Village Inn’s remodel direct mail.
• Implemented Village Inn’s October Pie Sale event increasing pie sales 152% in all markets (excluding Salt Lake City) and 256% in the Salt Lake City market.
• Managed brand equity dimensions such as loyalty, image and awareness ensuring identity remained consistent throughout all media and creative efforts.
• Directed the development, production and execution of bi-annual menu roll-out, television and radio commercials, print, digital and email programs, POS and merchandising collateral.
• Collaborated with Village Inn’s Culinary, R&D, Operations and Purchasing departments on the development and launch of new food, beverage and pie features.
• Responsible for reviewing, editing and proofreading all marketing and advertising material ensuring it’s accuracy as it pertains to: spelling, grammar, content, brand identity, etc.

Account Supervisor
DRGM Advertising
2006 - 2007
Reno, NV

• Oversaw the creative, media and production efforts for Grand Sierra Resort and Casino and The Summit at Grand Sierra, ensuring they were consistent with the client’s advertising and marketing objectives.
• Responsible for writing internal documents such as creative briefs, client recommendations, marketing and media calendars and presenting them to clients.
• Developed, presented and executed out-of-the-box promotional programs to increase clients’ bottom line.
• Created, tracked and evaluated pre and post measurements to identify marketing performance and effectiveness of marketing initiatives, offers and promotional programs.

Account Director
Estipona Vialpando Partners
2005 - 2006
Reno, NV

• Provided leadership and guidance to team members, working collaboratively to drive programs that met client business objectives.
• Led the new business team in pitching and successfully acquiring Creekside Entertainment and Trammell Crow Residential (“The Village at Victorian Square” – a mixed-use development).
• Oversaw the advertising and marketing efforts of agency clients including: Creekside Entertainment Center, Trammell Crow Residential, Washoe Medical Center, National Council of Juvenile and Family Court Judges.
• Developed excellent interpersonal skills having dealt with a diversity of professionals, including senior management, cross-functional teams, vendors, public relations agencies and non-profit organizations.

Account Supervisor
Italia/Gal Advertising
1999 - 2002
Los Angeles, CA


• Increased Westfield’s brand awareness 48.5% (in select markets).
• Increased Dunn-Edwards’ average annual sales 23%.
• Generated the highest number of qualified leads experienced by Fasturn since their entry into the market.
• Oversaw the planning and purchasing of advertising mediums (broadcast/cable television, radio, print, outdoor, transit, direct mail, FSI’s) in 22 domestic and 9 international media markets.
• Responsible for establishing the strategic direction and tactical execution of national and international advertising campaigns.
• Oversaw the creation, production and execution of Dunn-Edwards’ “Product Performance Program” which included signage and sales material to convert frequent users to loyal users.
• Directed the ideation, creation and production of Dunn-Edwards' new "Whites Color System" in-store display along with the “do-it- yourself” marketing material necessary to increase sales volume via the retail consumer market.
• Directed the development, production and/or execution of annual marketing calendar, television and radio commercials, print, bill- board, transit, direct mail, product displays, POS/merchandising collateral, promotional/sales/tradeshow material and displays.