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Don
English
Memorial University of Newfoundland
Bachelor of Arts (Philosophy/Business)
Accomplishment, Accountability, Attention to Detail, Challenge, Character, Collaboration, Competency, Effectiveness, Honesty, Optimism, Passion, Teamwork, Thankful, Transparency, Trustworthy
Guitar, Mountain biking, Playing music, Singing
I recently moved from British Columbia to Toronto, Ontario. I've lived in 5 of Canada's 10 provinces, but I've worked remotely for a variety of North American agencies and brands for over 10 years. I live and breath marketing - from content and business strategy development to content creation and implementation.
Consulting, Editing, Writing, Content marketing, Content strategy, Market research, Online marketing, Marketing, Marketing Strategy, Digital Marketing, Integrated Marketing, Social Media Marketing
Marketing/Social Media
> 10 Years of experience
Writing/Editing
> 10 Years of experience
Full-Time, Part-Time, Contract
DIRECTOR OF CONTENT MARKETING
Renegade LLC (June 2016 - Present)
• Developed successful, comprehensive content marketing strategies for both external clients and Renegade LLC.
• Conceived, wrote and deployed higher than industry average (open rate, click-throughs and conversions) marketing materials such as Email, newsletters, sales proposals, blog posts, website copy and more.
• Ghost wrote and edited all forms of marketing and sales correspondence for CEO, including podcast summaries, sales letters, proposals and more.
CONTENT MARKETING MANAGER
SocialMediaExplorer.com (May 2016 – June 2017)
• As Managing Editor of a Top 10 social media marketing blog, I increased unique visitors by 50% and time on site by 20% in the first 6 months, through strategic topic development, content creation, and effective publishing & promotion techniques.
• I managed and edited articles from a remote team of approximately 25 writers, influencers, and contributors. I also wrote articles for the site.
• Extremely proficient with WordPress, SEO, Google Analytics (analysis), as well as email newsletter creation, management and promotion.
VP-CLIENT MARKETING STRATEGY DEVELOPMENT
SME Digital (Nov. 2015 - May 2016)
• Created and deployed comprehensive digital marketing strategies for Enterprise B2B clients.
• Researched and developed dozens of social media tactical recommendations including social platforms, productivity tools, email marketing, and digital advertising.
MANAGING EDITOR, SENIOR WRITER
Sprout Social (Oct 2010 – Mar 2014)
• Used comprehensive content marketing strategy to transform blog from a cost center to a revenue generator. Grew blog from 4-figure a month readership to hundreds of thousands of unique visitors per month.
Experience
