CURRENT:

Digital Marketing Manager (Invictus Events and Entertainment)

Cape Town | April 2018 - Present

I am the lead on the digital marketing and sales strategy, I have built and maintain a multi-
faceted approach that boosts and sustains revenue, customer growth, and ROI.

I aim to achieve inventive, results-driven outcomes and enjoy the creative challenges of working with a dedicated marketing department.

I manage various digital assets including accounts and human resources in a dynamic, fast-paced and results driven work environment. I try to make hard work fun while working smarter but not harder.

PREVIOUS:

Digital Marketing Specialist (LexisNexis)

Cape Town | Sept 2017 - March 2018

I worked as a consultant at LexisNexis with a focus on the corporate website.

My duties entailed, but were not limited to: project management, UX/UI research, content collation and copy-writing for web as well as managing the build with the aid of two in-house graphic designers on Squiz Matrix (CMS platform.)

PREVIOUS

Online Content Producer (Every1Mobile)

Cape Town | March 2017 - Aug 2017

My key responsibilities were to:

1. Plan, create, publish and moderate content on the site on a daily basis
2. Manage quality of the site, including testing published content and fixing typos, broken links or bugs
3. Monitor and report on basic traffic and engagement metrics through weekly reports and contribute to monthly reports
4. Collaborate proactively with team members to ensure quality of site (design, functionality & content)
5. Monitor, respond to and action user feedback on a weekly basis
6. Proactively make suggestions for the development of the site and the Content Management System
7. Work with content producer to produce compelling promotion & marketing copy that best represents the community and will attract users to the site
8. Source and commission graphics for the site
9. Maintain awareness of competitor sites
10. Maintain awareness of key issues in field of financial education

PREVIOUS

Media and Communications Officer (AFRA)

Pietermaritzburg | Nov 2015 - Feb 2017

My key responsibilities were:

Assisting in shaping innovative communication strategies;
Scanning and critically assessing TV, print, radio and social media to identify how issues affecting AFRA and farm dwellers are being portrayed;
Planning and executing media strategies to achieve advocacy objectives;
Working with the Director on how to articulate and report on AFRA’s positions effectively to achieve positive media and communication objectives;
Developing, updating and maintaining AFRA’s social media presence in order to support its vision and strategic objectives as part of an integrated communications strategy;
Liaising with media, funders and other partners to keep them informed of AFRA activities and positions;
Supporting the Director in all written communication, including the production and presentation of annual and operational reports, and funding proposals;
Provide training and support in communications for staff, partners and community leaders;
Identifying fundraising calls, funders’ strategies and priorities in order to inform AFRA’s fundraising strategies;
Capturing stories about people’s lives and struggles;
Maintaining the AFRA website, ensuring it is kept up-to-date with current news and developments;
Developing and managing a comprehensive communications database;
Assisting in conceptualising, planning, running and recording events and workshops;
Producing fact sheets from AFRA’s research and programme work.