PowerDMS, Orlando, FL

Senior Director of Marketing

1/2019 – Current 

Responsible for developing and overseeing the implementation of our digital strategy, including competitive analysis, content marketing, and lead generation. Acts as the Google Analytics analysis and implementation expert for all digital marketing on the corporate website. Owns and is responsible for productivity on the corporate site, generating 80%+ of all company leads.

Senior Director of Marketing Operations

4/2018 – 1/2019

Responsible for managing the processes and projects of our marketing team. These responsibilities include devising and refining our digital strategy, overseeing the implementation of marketing campaigns, and tracking and measuring the success of initiatives for ROI. Secondary responsibilities include web analytics, marketing strategy for expanding verticals, and owning our corporate website as our primary source of lead generation.

Search Engine Marketing Manager

10/2016 – 4/2018 

Responsible for the analysis and implementation of search engine optimization strategies on the corporate website. This includes continual competitor analysis, events and funnel tracking through Google Analytics / Google Tag Manager, conversion rate optimization on forms and content, and monthly reports for stakeholders to assess and modify efforts.

Journey Search Marketing, Orlando, FL

SEO Consulting

2/2019 – Current 

I provide SEO consulting services to small- and medium-sized businesses. Expertise includes SEO, conversion rate optimization, and PPC.

MRM // McCANN, Birmingham, MI

SEO Manager, Performance & Analytics

11/2015 – 4/2018 

Managed the SEO team in our Performance and Analytics division and was the point of contact and subject matter expert for SEO strategy and implementation, both internally and with our New York and international offices. Chiefly responsible for managing the implementation of SEO strategy and digital marketing for our largest clients and providing SEO and SEM direction for all other clients as needed. Client list includes billion-dollar brands in automotive, cola drinks, pharmaceuticals, restaurants, and government agencies. Also responsible for working with new business development on pitch strategies for our national and international offices.

Innovative Network Solutions, Farmington, MI

SEO Manager / Web Development Manager

6/2014 – 11/2015 

Managed the SEO and web development departments. Acted as the point of contact for client interactions for SEO services, new websites, and website maintenance. Responsible for the development of SEO strategy and implementation after conducting thorough audits and analysis of the current site and business needs. Also responsible for managing the design and build-out of websites and web applications for clients, implemented by the web development team. 

SMC Performance, Inc., Auburn Hills, MI

E-commerce Manager

9/2013 – 6/2014 

Responsible for the update and maintenance to the corporate e-commerce website. Developed digital marketing strategy and oversaw implementation with the content team. Created and implemented the SEO strategy, include keyword research, competitive analysis, and conversion rate optimization. Developed web tools in PHP to assist with product content and pricing comparisons in real time, allowing us to adjust quickly and maintain a competitive edge. 

Pitney Bowes Managed Services, Farmington Hills, MI

Web Developer / Data Analyst

10/2010 – 7/2013                       

Responsible for data management in proprietary CMS system using PHP, MySQL, and Excel. Performed continuous QA data checks for content processed in the system by querying data and generating reports through PHP and MySQL. Designed and developed a web application to combine large sets of data, reformat them to location-specific specifications, and process them for printing and mailing.