This user has not added any information to their profile yet.
Result oriented Marketing and Brand Development specialist with unique multicultural * background - Bulgarian brought up in Japan. Creative, insightful and observant at reading consumer behaviour and market trends. Perfectionist when it comes to styling, design, photography.
*I also studied in Austria, lived in Fiji, worked in Tokyo, London, and Madrid. This background definitelt helped me to be able to adapt to any environment, have keen eye on trends, and be observative!
BRAND PROJECT MANAGER AND CONSULTANT SEP 2018 - PRESENT
LLORENTE & CUENCA / Madrid
Hired as a consultant at Llorente & Cuenca as part of its newly developed Customer Relations department. Working exclusively for an international client – Hitachi Air Conditioning - as its Brand Guardian.
・Develop the brand guidelines, ensuring the customer journey is at the heart of the business and the brand story is consistent across all touch points.
・Work closely with graphic designers to develop on-brand materials that are on-brand and could be used internationally.
・Manage content across all platforms, online and o ine, video, internal comms and in store, ensuring the message positively raise’s the brand’s pro le.
・Proof reading artwork coming from all over the world, to ensure that image, overall look and feeling are on-brand.
・Develop the Brand Center - a platform where all brand guidelines are written in details. Find out what is missing on the BC and try to make it as easy and e cient as possible to use.
MARKETING AND BRAND DEVElOPMENT EXECUTIVE JUL 2016 - JUL 2018
Tazaki Foods Ltd. / London
Employed as the first ever marketing employee at Tazaki Foods, a Japanese importer/distributor/developer. Being in charge with all marketing activities of Tazaki’s consumer brand “Yutaka”.
・Responsible for developing and executing onine and online marketing strategies
・Plan contents on Social Media platforms (campaigns, alongside the press releases, organize online competitions and campaigns, monitor the results, and improve it (together with a PR agency)
: Have started Instagram account, and increased Facebook likes by average 70% and post engagement by 300%.
・Research the market, identify target audience and their needs, and develop marketing concepts
: Organized online survey and found out that the brand image Tazaki wants to deliver to the consumers, is not received correctly to its target audience. As a result, we merged two of the brand lines and developed a line with
new design.
・Communicate with external creative agenies, plan, and prepare all needed marketing materials
・New website creation and contents management
: Have successfully delivered 2 new websites - company and the brand website. Being in charge with decision making of all elements of the website - concept, functions, design, contents, photography/video creation etc.
・Creative direction of multiple and various creative projects as photo/video shooting
: Some examples of my work are available here -> https://goo.gl/DdaLoE
・Experienced in event planning and organisation
: Delivered successfully 8 events for both B2B and B2C events
SOCIAL MEDIA MARKETING MANAGER (CONTRACT) JAN 2016 - JUN 2017
JPNEAZY / Tokyo
Hired as a consultant of JPNEAZY (chat restaurant reservation service for travellers visiting Japan) from
the very start to support its marketing strategies, activities, and run its social media (Facebook,
YouTube) : Started its Facebook page and brought it from 0 to 27K+ page likes.
MARKETING AND BUSINESS DEVELOPMENT EXECUTIVE JAN 2015 - JUN 2016
Albatross Global Solutions / Tokyo
Hired as the only marketing executive in the Japanese
international market research company specialized in luxury fashion and cosmetics brands, to increase
brand awareness and gain new consumers and clients.
・Responsible for creating marketing strategies to localize compnany’s business to match with the
Japanese market
・Planned Social Media marketing strategies in order to register more subscribers on company
database : This leaded increasing new subscribers by 25%
・Executed competitor research using SWOT analysis, Google Alerts, and various Social Media platforms
to improve company’s pro le and increase the exposure.
・Executed market research to nd new potential industries or new clients to aproach to
・Approached potential clients by using CRM and Linked n. I would set a meeting, present about the
company, negotiate until I win a new contract
: I have successfully set up meetings with big companies previously refused and won 7 new contracts.
・Organized the biggest B2B event of the company, from concept creation to venue hiring and
catering : Around 200 people has participated and this helped sighing 2 more contracts
