Tools I Have Experience With:  Google Ads Manager/Editor, Google Analytics, Google Sheets, Google Data Studio, Facebook Ads Manager, Facebook Developer, Dataxu, OneView, StackAdapt, Snapchat Ads Manager, Supermetrics, Asana, Slack, Hootsuite, Spotify Ads Manager, Adobe Photoshop, WordPress, Basecamp

In my last role, I was responsible for trafficking digital media channels for political campaigns; This includes testing and launching ad creatives and monitoring delivery to perform necessary optimizations and reporting as needed. In this role, I liaise with our creative, political, and data teams, while simultaneously working closely with our media planners to ensure effective delivery of digital media plans and drive the day-to-day execution of digital ad delivery to meet client expectations for our advertiser accounts across platforms.

During my time at this company, I trafficked ads in several programs with goals to mobilize voters and influence the 2020 Presidential, US Senate, Congressional, and State Legislative Elections. These programs had budgets ranging from 200k - 7 million dollars. We launched more than 25,000 ads on 20 different platforms, and across tactics reached 90% of our target audience.

Previously, I worked at a small, local marketing agency, initially as the Digital Media Specialist before being promoted to Digital Media Manager. In this role, I worked collaboratively with our Digital Media Specialist to research, plan, design & implement digital media campaigns aligned with business goals (both in-house and for clients), coordinated the creation of digital content (e.g. website, blogs, press releases, and graphics), established our web presence to boost brand awareness, maintained a strong online company voice through social media and ensuring brand consistency, suggesting/implementing direct marketing methods to increase profitability, and monitoring ROI and KPIs.