Jorrell Rodriguez | Pangian
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Jorrell
Digital marketer ❂ Cat Dad ❂ Jet-setter ✈

I'm an advertising professional living in Austin, TX. Currently I work as a hybrid digital media planner & account manager, and aim to make the world my office space!
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Jorrell Rodriguez
United States Of America
English, Spanish
United States Of America
Master's degree
University of Texas at Austin
MA, Advertising
Acceptance, Accountability, Independence, Respect for Others, Respect for the Individual, Responsibility, Self Awareness
Cooking, Drawing, Paintball, Playing team sports, Reading, Running, Singing, Traveling

Hi there- nice to virtually meet you! My name is Jorrell and I'm a dual digital media planner/account manager at a media agency here in Austin, Texas. Currently my work focuses on crafting & executing digital campaigns for two major B2B clients within the SaaS/Financial/Legal industries, with the purpose of leveraging exceptional thought leadership & service to help my clients meet their business goals.

In the 4+ years prior to my current role, I've been fortunate to have worked at major agencies in Dallas & New York, learning from some of the industry's best on accounts such as ExxonMobil, Subway & AT&T. With the exposure of working with multi-variate media tactics & cross-functional teams across various markets (domestic & international), I'm adept at identifying the methods needed to connect my clients' messaging with their intended audiences.

Beyond the work environment, you will find me heavily involved with recreational sports (softball & volleyball), enjoying a skim iced latte at a local coffee shop, or traveling to a new destination! Of course, I'm also a dedicated father to my cat, Tokyo, so spending quality time with him is always on the agenda. I appreciate your time in learning a little bit more about me and welcome the opportunity to connect with you and discuss things even further.

Please feel free to reach out 🙂
- jorrellrdz@gmail.com

Administrative, Advertising, Digital Marketing, Digital Media, Helping Clients Succeed, Leadership, Management, Project management, Reports, Time Management
Marketing/Social Media
3 - 5 Years of experience
Project Management
1 - 3 Years of experience
Full-Time
Yes!

JORRELL RODRIGUEZ

Mobile: 830-968-4172 | Email: jorrellrdz@gmail.com | Website: www.jorrellrodriguez.com

 

EXPERIENCE

Media Account Manager

June 2017 – Present

Just Media, Inc.                                                                                                                                                                         Austin, TX

Clients: Solarwinds, Thomson Reuters

  • Serve in hybrid role as lead digital media planner & account manager; supervise all campaign processes, account operations and daily communication with over 15 client contacts
  • Own and execute full planning cycle, synthesizing client briefs, developing RFPs, media mix models, partner recommendations, and targeting strategies for all quarterly campaigns
  • Negotiate media buys and process insertion orders, spanning programmatic, display, native, paid social, content syndication, and email marketing verticals
  • Directly manage 10+ media partners and internal platform specialists for tagging set ups, campaign pacing, and optimizing spend efficiency on a weekly basis
  • Lead weekly client status + reporting calls and QBR presentations; work directly with media associate to provide meeting recaps and delegate follow up items accordingly
  • Oversee management of client purchase orders through Advantage accounting platform, ensuring accuracy on monthly vendor invoicing and post-mortem actualizations

Accomplishments:

  • Remotely transitioned management of SolarWinds account from California to Austin within 3 months; simultaneously onboarded account team within same timespan
  • Instituted change in company’s work from home policy, increasing monthly allotment from 2 to 4 days

 

Career Sabbatical

August 2016 – April 2017

 North America, Europe, Asia

  • Allotted time for personal & professional growth via travel; cultivated cultural experiences across 7+ countries to challenge internal curiosities and self-nurture understanding of marketing techniques in other global societies.

 

Digital Media Planner

March 2016 – August 2016

Mediacom                                                                                                                                                 New York, NY

Client: Subway

  • Co-managed digital planning team (media, paid social, SEM, analytics) in developing and executing national campaigns, leveraging $2 million in minimum monthly budgets
  • Managed RFP process & vendor meetings, securing 7+ new strategic media partnerships in one month to maximize audience scale and optimize attainment of campaign KPIs
  • Directly supervised assistant planners to ensure efficiency in campaign trafficking, insertion order processing, and financial actualizations using Prisma (Media Ocean)
  • Led weekly status calls for campaign performance reviews, competitive analyses and optimization planning with over 35 client/agency/media partner representatives
  • Collaborated consistently with internal/external Ad Ops teams to assess campaign tracking and troubleshoot tagging issues when needed 

 

Account Planner  

May 2015 – March 2016

Dieste, Inc. 

Dallas, TX

Client: AT&T Mobility & Entertainment Group

  • Co-led with Planning Director in driving strategic direction for all campaigns and client deliverables
  • Owned internal communication process, holding briefing sessions to align teams on campaign objectives and kick off creative development
  • Generated actionable consumer insights, sourcing Nielsen & Iconoculture to inform TV, radio, digital, OOH, social and in-store executions
  • Project managed campaign deadlines with account executives, enforcing weekly check-ins for creative reviews & client approvals
  • Fostered growth of planning team through internal lunch and learns, and developing partnerships with external research partners across the US

 

Account Strategist                                                                                      

August 2014 – May 2015

Freelance                                                                              

Austin, TX

Client: Start-up company in the child-care market

  • Contracted a solo 9-month project to develop a social media awareness campaign for client’s brand launch
  • Identified strategic point of entry through competitive analysis, and leveraged data to guide creative direction of paid social posts
  • Secured 20% growth in clientele throughout span of project

 

SKILLS

Microsoft Office, Outlook, Asana, Google DCM, Slack, DemandBase, Zoom, Adobe Analytics, HubSpot Social Media certified, Bilingual

 

STRENGTHS

Digital Marketing, B2B Marketing, Project Management, Campaign Optimization, Demand Generation, Lead Generation, Inbound Marketing, Data Analysis, Content Analysis, Budget Management

 

EDUCATION               

Master of Arts in Advertising, The University of Texas at Austin                                                                                                               

Bachelor of Arts in Mass Communication, Texas State University

Experience